Maui's Tattoo
I got the impression that Maui was the only one who was able to commnicate with his tattoo because it was all in his head. He'd been trapped on the island for so long, he sort of went a bit mad...kind of like how Tom Hank's character in Cast Away did with the volleyball Wilson. So every time his tattoo tried to get him to do something good, it was really Maui just fighting an internal battle within himself. From Moana's perspective, he was acting crazy by talking to his tattoo.
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