MovieChat Forums > Moana (2016) Discussion > Is moana a flop for disney?

Is moana a flop for disney?

posted 8 years ago by Syrngfsse2
25 replies | jump to latest

It seems that way. Moana has a budget of 150 million but also a marketing budget of 150 million. This may not make it to 600 million (theaters take half of the gross), making it a flop. Toys are already on clearance sections.

In contrast, sing has a total budget of 75 million. 40 million for production and 35 for marketing. Even if it doesnt make it to 500 million worldwide, it will still turn in a huge profit. Even trolls will make a healthy profit on a 120 million budget.

This is really bad for disney (along with the rumored news that rogue one is plaing to less than half capicity for showtimes). Want disney to win but they have been having flops lately. Good dinosaur, petes dragon, bfg. Even civil war and finding dory underperformed though have turned profits (each should have done 1.5 billion).

[–] Zaphenzo 8 years ago

Okay, I'm sorry, but I've gotta call troll on this. So Trolls has a budget of 125 million, and is currently sitting at $317 mil worldwide, and it will make a healthy profit, but add 25 million to Moana's budget, and it has to hit $600 million to not be deemed a flop?! So, what, every WDAS movie since Lion King has been a flop besides Big Hero 6, Frozen, and Zootopia?! And then two BILLION DOLLAR movies UNDERPERFORMED?! Are you even listening to yourself? And then you also project Rogue One to do terrible, when a lot of experts are pegging it at a massive opening. You are either a troll or insane. Only 6 movies ever have hit 1.5 billion, but Civil War and Finding Dory are disappointments because they didn't?! No. Just no. So many types of no. No, no, no, no, no. You are insane.

[–] 8 years ago

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[–] Syrngfsse2 8 years ago

Moanas total budget was 300 million. Trolls was 120 million. Learn the difference idiot.

Moana flopped in the uk and is underperforming domestic and bombing worldwide. Thats facts.

[–] troyplafond 8 years ago

Link about total budget or it isn't true. Literally any source I can find has it as 150 million.

[–] Syrngfsse2 8 years ago

Thats production budget. Disney spends the same amount of marketing as on production. Its 300 million.

[–] Zaphenzo 8 years ago

Again, you continue to state that as fact without showing even the slightest shred of proof.

[–] Syrngfsse2 8 years ago

Stop shilling for disney idiot.

[–] troyplafond 8 years ago

1. Nothing about marketing budgets is ever disclosed.

2. It's also only production budgets for both Sing and Trolls.

[–] Iron_Giant 8 years ago

Disney spent about $15 million to market Moana.

My claim is as accurate as yours, because we both offer the same amount of evidence.

Please don't call someone a _____tard.

[–] OpinionsByLennon 8 years ago

Well I did find a article that talks about this. They are not direct to Disney per se but one can pretty much gather that this has the be pretty average across the board for a big film.

The Hollywood Reporter said in 2014 that the cost was $200 and growing just to advertise a big production world wide:

http://www.hollywoodreporter.com/news/200-million-rising-hollywood-struggles-721818

I can't say if this is what was spent on this film but clearly for a film Disney expected such great things from had to come with a sizable budget of very likely more than 100 million.

[–] Zaphenzo 8 years ago

As someone else said, give us a link or you're just pulling numbers out of your butt and pretending their facts. Every place I've checked all say the budget is 150 million. And it is not bombing worldwide. If you ever looked at any facts instead of just blabbing whatever incorrect thoughts come to your mind, then you'd know that. They are NOT facts. And according to wikipedia (https://en.wikipedia.org/wiki/List_of_Walt_Disney_Animation_Studios_films#Box_office_grosses_and_critical_reception), every film has had a budget of over 100 million since Tarzan, except for Lilo & Stitch, Winnie the Pooh, and Fantasia 2000. Tangled, Big Hero 6, and Wreck It Ralph all had larger budgets than Moana, while Chicken Little, Bolt, Frozen, and Zootopia all had about the same budget. So, according to you, since all of these movies besides 2 of them were flops, and Finding Dory and Civil War apparently underperformed with their measly billion dollar grosses, Disney is just doomed. 

[–] 8 years ago

[deleted]

[–] Zaphenzo 8 years ago

How much does disney pay you to shill? Same amount they pay critics? Same amount they paid critics to trash dc and star trek?

AH! I thought that was you, Joby! Of course. I get paid nothing to speak well about movies that I like. It would be awfully nice if I did, but no such luck. As far as critics trashing DC, they did it because those movies SUCKED! Star Trek, I assume the same, but I haven't seen them, so I can't attest as to whether they suck or not. But, why am I even trying? You're clearly Joby Dimms or one of the other DC trolls, and there's no point in arguing with you, because all you will do is continue to ignore facts, spurt out ridiculous statements about 1 billion dollar movies underperforming, and using 0 facts to back up any stupid statement you make.

[–] lisore 8 years ago

I don't know for the other countries, but in France, it's doing very well : 1 867 233 tickets sold in 2 weeks (not counting the premieres), a little bit more than Frozen on the same time
Moana (Vaiana) : http://www.allocine.fr/boxoffice/france/sem-2016-12-07/
Frozen (la Reine des Neiges) : http://www.allocine.fr/boxoffice/france/sem-2013-12-11/

So, no, it's not bombing here.

(before you ask, in France, we count the tickets sold, not the money made, so I don't have other informations)

[–] Syrngfsse2 8 years ago

Some of these animated films had a much lower budget than moana. The 90s films all made a profit since the budgets were less than 100 million.

Tangled flopped but enough people came to warrant a tv show. Wreck it ralph flopped but under pay AND play contracts with jon c reily, they were forced to produce a sequel.

[–] OpinionsByLennon 8 years ago

I'd add that Wreck it Ralph getting is a sequel has a lot to do with Richard and how well Zootopia did. You noticed it didn't get greenlit (or at least confirmed to the public) to Zootopia hit a billion. Disney is pretty well known to give directors "gifts" and I'd say this is Richard's as Wreck it Ralph is his baby while Zootopia was Byron's. Still waiting to see what Byron gets for this.

[–] troyplafond 8 years ago

BS. Marketing budget for Moana has not been reported, it almost never is. Sing and Trolls each have a production budget of 75 million and 125 million respectively, not including marketing.

[–] Hold_the_door 8 years ago

Nope. It’s doing great in the USA and quite okay overseas so far, having yet to open in many major markets. The film will keep opening in countries outside North America through March.

[–] OhNooos 8 years ago

Where do you get the marketing figures from? BTW, Disney had four of the highest grossing films this year: http://www.forbes.com/sites/markhughes/2016/08/26/disney-owns-2016-box-office-with-four-highest-grossing-films-of-the-year/#5e9b0d164137

Also, where do you get that theaters take half the gross? Do you mean, averaged out? Because ticket sales are split with the theater by different amounts, giving the most to the studio opening weekend and less each succeeding weekend.

[–] tevagtpl 8 years ago

As a Polynesian myself, i really don't care whether Moana makes 300 or 600 million or whatever. I thinks this is the sad state of many in this generation that they really cant look at movies beyond its monetary value. Moana was a great movie, I've got 3 boys and they loved it just as much as me. I'm proud to tell people that we have a Polynesian Disney Princess and her name is Moana.

Disney did a great job of researching our culture and presenting it to the world. All the Polynesians ive spoken too are very happy, just check the comments on the Moanas videos in youtube. Polynesians seem to be unanimous with their support for what Disney has produced. This is a testament to Disneys hard work, especially with working together with the People of Polynesia to bring something beautiful to the cinema.

So whatever this Movie makes at the box-office, for us Polynesians it doesn't really matter, because we get to share a little about our proud people and culture with the world. Yes you will argue that Disney might lose money, or their wont be a sequel or TV series etc, etc. I think for once Disney was willing to take a risk and tell the story that truly reflected the people and culture it represented. They did a great job, so thank you Disney, from me and my kids, and every other Polynesian that will take their kids and grand kids to this movie. Oh and please carry on with your discussion :), just voicing an opinion that's all.

[–] OhNooos 8 years ago

I'm so happy to hear from you. I wondered what the reception was on the part of the people the movie represented.

[–] pajamadancer 8 years ago

This is true. My grandmother probably would have called it cute but she would have liked some of the jokes.

[–] Zaphenzo 8 years ago

Great to hear that! On my part, I just really liked the movie, so I would like it to succeed. That, and tracking BO of movies I like is a growing hobby of mine, so I like to keep up with it.

[–] Voice-of-Discernment 8 years ago

There's always one of you on each board... I'm sure you were just as much of an expert on Frozen's flop, weren't you?

[–] A-Rey-of-Light 8 years ago

Go home Wallfish, you're stoned.

Adventure is out there!