3 and 4 day actuals are in.....

and they're incredible.

http://www.boxofficemojo.com/weekend/chart/?view=&yr=2016&wknd=52&p=
http://www.boxofficemojo.com/weekend/chart/?view=&yr=2016&wknd=52a&p=

First the 3-days.

Losing 900 theaters, Moana drops 39.4%. Any weekend, this would be a very decent hold. However, many argue that this is sub-par due to it being Christmas weekend. However, the traditionally most successful day of the weekend, Saturday, fell on the least successful day of the year, Christmas Eve. This severely hampered grosses across the board. You can see that, in the top 20, Moana has the 2nd best hold excluding those with significant theater count gains (obviously we can't compare its performance to, say, La La Land, which almost quadrupled its theater count). Only Manchester by the Sea had a better hold, thanks to its ongoing buzz and not losing any theaters. This is also despite massive new competition entering the fray in Sing, which is actually doing not as well as many may have anticipated. It had a lower Wednesday to Monday, Wednesday to Sunday, and Friday to Sunday opening than Moana.

Now, we turn to the 4-day. As compared to last Friday to Sunday, it dropped 1.3%, the very best hold (again, excluding movies with big expansions), beating out Manchester by the Sea, which dropped 2.3%. It also had a higher Sunday to Monday jump than any movie in the top 20 save Trolls, 64%, as compared to 36.8% for Sing, 24.1% for Rogue One, and 31.9% for Fantastic Beasts and Where to Find Them. It also surpassed Assassin's Creed and Why Him on Monday to take the #5 spot.

This and Troll's 139.4% jump indicates a very promising sign that many seem fail to recognize. Moana is getting a massive spill-over audience from Sing. If a showing for Sing sells out, people buy a ticket for the next showing of Moana, I saw this happen today.

Ignore the "Moana is failing against Sing" insanity here. Moana is doing better than anyone could realistically expect against Sing, and will continue to do well throughout the week.

Happy holidays!