They say this about every Marvel movie that gets released
I just saw a commercial for Thor Ragnorak where the commercial was boasting how the film was being praised as the best Marvel movie ever. I might be in awe if it wasn't for the fact they say this about every movie Marvel studios poops out and if I had short term memory loss which apparently every critic and fan review on the net has. So my only real reaction is to roll my eyes. I remember the praise for the Marvel studio/Kevin Feige movies all the way back from Iron Man 1 and basically has never stopped. Granted I like Iron Man since it basically just took Batman Begins story and made it lighter and less complex, but still an enjoyable movie.
The problem is Iron Man 1 is easily one of the better written Marvel studios movie. Then the MCU's ass kissing really became noticeable to me once Avengers 1 came out. Every critic and online fan was calling it the best movie of the year, and IMDB had the movie in the top 10 best movies of all time 3 weeks before the movie even came out (because clearly nothing is suspicious about that!). So I was excited when going into that movie and after the movie my jaw dropped, but not in a good way. WTF did I just watched? There was no story, no character development, some of the most forced tension and rivalry shoehorned as a cheap excuse to create fight scenes and basically a WWE match extended to 2 and half hours. It was basically the comic geek equivalent of models doing a bunch of silly poses while getting doused with water with tons of closeups and slowmo for 2 and a half hours, everyone masturbating to it and calling it the best movie of the year. After Avengers 1, I really became skeptical in any praise the MCU got and Captain America Survivor Series was basically the last straw for me to ever pay money to see any of these movies and just borrow it for free when they hit DVD. My expectations for these movies have just gotten lower with each film.
I find it funny when they say things like Vulture has solved the MCU's villain problem or so and so film has solve this or that problem. My reaction would normally to do a spit take and sarcastically say in my head "What? The MCU had a problem? When was this? No one ever makes any complaints when reviewing these films and claim them to be masterpieces. How can the MCU films have a problem when there were no problems to begin with?" Hell people praise Baron Zemo from Captain America Survivor Series as a great villain when he was one of the worst villains with one of the stupidest plans imaginable that I can think of. The dog from the Simpsons episode with Mel Gibson that did the shifty eyes at the end of the episode is a better villain than Baron Zemo. Looking back at the recent movies, they called Spiderman 3boot a masterpiece, they called GOTG 2 a masterpiece, they called Dr. Strange a masterpiece, they called Captain America Survivor Series a masterpiece, they called Ant-man a masterpiece, and so on.
I also find it funny the same people who praise and masturbates to the MCU are also the same people who rips apart Michael Bay and the Transformers films when the MCU movies ripped so much off from Bay and the Transformers films. Transformers was the first film series that prove you can make a franchise from recycling the same story over and over again, just reskin it with characters with different looks and powersets and locations, and throw in tons of action scenes that makes no sense so the fans won't notice how little story and creative writing there is among other traits that Transformers did first.
Now granted I never saw Thor 3 yet, and it at least looks more interesting than the first 2 Thor films (though that's not exactly a tough bar to beat), so maybe it might be different, but hmm, lets see. MCU has only rushed production more as the years gone by, meaning less time to work on a script, so I sincerely doubt it. Kevin Fiege and Marvel Studios won't have any motivations to change either since so much people licks the ass of every movie they make that at this point they're literally licking up all their crap to try and convince people they never took a dump in the first place. So they have no reason to change their habits.