It's too early for any marketing. This won't have Star Wars levels of marketing budget, not anywhere close to that. They're gonna take the usual approach of marketing the movie closer to release, likely starting around Comic-Con since that's a fairly inexpensive way to attract eyeballs before spending money on TV and web ads. What they SHOULD be doing right now is building up the hardcore fans by giving them a place to gather. House of Jigsaw used to be very good for that, and helped even the original Saw. They should absolutely bring that back.
I know they started filming early this year, but I'm fairly certain it was to accommodate the directors' and crew schedule. The Spierigs are working on another film as well. Maybe it was also to get the right weather for the exterior scenes, as they likely didn't want snow if it's not meant to be particularly cold at the main barn location.
reply
share