Hammer Tech


Or whatever the name was... Doesn't it seem to anyone else that the company probably would have changed its name after the Justin Hammer debacle at the end of Iron Man 2? Of course, it's a cute way for fans to see the link between properties, but realistically they would have wanted to distance themselves from the man that broke a dangerous criminal out of prison and created a fleet of murder bots that were let loose on the population and his subsequent arrest and incarceration, right?

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It's possible those were weapons that were available before or just after Justin Hammer got arrested. Once the company went under, the weapons went on the black market.

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Well, people are a lot more savvy and suspicious nowadays. I doubt very much something like a rebranding would work. Better they persevere and try to rise above their founders issues (IF they ever admitted to them. We never once learned what happened to Justin Hammer after Iron Man 2 did we? Outside of the one shot? For all we know, he and his lawyers made a very persuasive argument that Whiplash was an engineer on the government sponsored project that went rogue. He VERY possibly could have walked away as a victim and kept his business going.).

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