MovieChat Forums > The Profit (2013) Discussion > Lemonis Spazzing Out Over Ice Cream

Lemonis Spazzing Out Over Ice Cream

posted 9 years ago by satmfs2
16 replies | jump to latest

I don't get what Lemonis' problem was with the pie shop making their own ice cream. It's a product that goes with their pies, they certainly have enough staff and equipment to make it. Why not develop it into a successful addition to the business and keep the profits in-house. No, let's buy it from someone else, give them profit the pie shop could have kept and charge the customers more for what they could have sold for less and sold more of by making it themselves.

Sometimes Lemonis isn't as smart as he thinks he is.

[–] Moonlighty 9 years ago

I also thought it was weird since I know I'm previous episodes like the Key Lime Pie one he emphasized making everything in the store so you net the margins. Unless ice cream has bad margins? They already had a machine and those pretty much run automatically. It's not like one person turning a crank their whole shift. I can see some things being unrelated distractions but ice cream is a great add on. I didn't get it either.

-
Consider the daffodil. And while you're doing that I'll be over here looking through your stuff.

[–] duckyslattery 9 years ago

Not sure. My guesses are either low margin or the quality or people on Twitter were speculating Marcus wanted to bring in Mr. Green Tea ice cream.

[–] satmfs2 9 years ago

I'll go with the Twitter speculators.

Marcus Lemonis of “The Profit” in CNBC gains a deal with Mr. Green Tea Ice Cream

http://www.inspiretheentrepreneur.com/2013/09/06/the-profit-in-cnbc-gains-a-deal-with-mr-green-tea-ice-cream/

I don't remember seeing Lemonis disclose to the owner that he had an interest in the other ice cream company or her mention it later on.

If I were the pie shop owner, I'd throw the Mr. Green Tea out, put the ice cream maker back in and tell Lemonis to pound sand.

[–] 9 years ago

[deleted]

[–] satmfs2 9 years ago

Give it a rest.

[–] Superrrguy 9 years ago

The pie lady was busy making ice cream while her pies weren't always up to snuff. People were going there for the pies and he wanted to make sure she focused on the pie quality.

As for the BMW comment, if I remember correctly, they weren't paying their employees but she was redecorating her house and driving around in a BMW.

[–] duckyslattery 9 years ago

I saw the episode again and I thought they mentioned the name of the company Marcus was using to supply their ice cream and it wasn't Mr. Green Tea.

[–] falconefans 9 years ago

You are correct. I just watched it last night and Betty did mention the ice cream supplier. It was a local company and it definitely wasn't Mr Green Tea.

I agree with the poster above who also commented that Betty was not focused on her pie baking. I think she had the attention span of a gnat because even when marcus told her to write down the recipes she didn't and then started making excuses about it.

I also thought it was odd that he wouldn't let her make ice cream but i think he could see how scattered she was and wanted her to focus on only the pies. She had enough employees, and ice cream making isn't that labor intensive... the machine does the work. If she really wanted to keep the ice cream in house, she could've made a point to perfect the pies, write down the recipes, and delegate ice cream to someone else.

Maybe her ice cream didn't taste good.

Fraaaank. FRANK! Get my jean bin. Susie wants my jeans.
No she doesnt.

[–] 9 years ago

[deleted]

[–] duckyslattery 9 years ago

If the show is fake why would he need a partnership agreement?

[–] SixRavenX 9 years ago

My thought was that he wanted her focused solely on the pies, as her attention was going ten different ways while the pies weren't consistently up to snuff. If I was Marcus I would want her to only worry about the pies at this point as well.

Once you have them down 100%, with all of the recipes written down and the other employees trained, then you can worry about expanding your products to include ice cream and anything else.

[–] 9 years ago

[deleted]

[–] woodpusher 9 years ago

I've made ice cream myself....on a good day (get milk and cream on sale, about to go out of date), I can make it for the price of Haagen-Dazs; I've never been able to make it as cheap as say Breyer's.

Now if I owned my own pie shop maybe I could get a deal with a dairy; i don't know.

[–] Doofs 9 years ago

And you'll see that most places in the WORLD that sell pie don't make their own ice cream. She was scatterbrained enough as is, don't need to throw her continuing ice cream into the mix

[–] satmfs2 9 years ago

All they needed was one person to make a batch every few days and they could have kept all the profit they are now sending to someone else. All they need is one flavor, vanilla (bean), maybe chocolate too. A no brainer if you have the brains to assign the one person, it's not that tough. Even if they had to make it everyday, "Ice Cream Made Fresh Daily" is a great selling point and would have me leaving with a few pints.

[–] 9 years ago

[deleted]