Marcus over sells the drama
He says things like oh this is so crazy or you won't believe what will happen on tonight's show.
So two company owners wanted to be on the show for the publicity. That's no surprise. It might be to him because it's a long drawn out process in his eyes. But to the viewer all the drama unfolds in an hour so it's not hard to imagine a company wanting the publicity. For people who watch Shark Tank, we see it quite frequently.