The expectation on this show is, that you are an accepting, open, loving, good character person, you can change on honest critique and you wouldn't depict yourself in bad colors.
Why? That is not how most of the population is. Having a shop doesn't change anything. A show on CNBC is niche at it best, you just have to survive the first wave of s--tstorming. After that, you are set.
The flower shop owner in of the first episodes was a spoiled child and misused Marcus as an consultant he couldn't afford. He got his way.
The guy with the fish store seemed to be a little easy with the money, some suggested even worse. The family didn't seem to care and always found other "explanations" for things that looked bad.
The popcorn lady was used to do the "snake oil" act, but she underestimated the s--tstorm and it was the first time someone really lost after the show. Be she seemed to get back on her feet, and Marcus maybe had the feeling that he selled her a little short.
The guys with the "toystore" had one dad that they milked, and made their hubris work somehow. They didn't care and they still seem in business.
The recent longboard owner is someone who shouldn't run a company, not even remotely understanding anything interpersonal, strong "Dunning Kruger" in effect, even if 10 people tell him. He didn't seem to care much to be depicted that way.
Its clear that the women in the episode didn't care about anything then using Marcus to get rid of the dad. They are probably strong SJW and are willing to push an elephant through the porcelain store to get what they want. In a year nobody will care, and its forgotten.
That is the "reality" now. Too much beep happening to track.
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