Why are they trying to make this franchise like Insidious?
The first Conjuring movie was a fairly conservative horror movie, with classic ghost visuals and a mostly traditional spooky atmosphere. Annabel and the sequel, on the other hand, are more like the Insidious films; cartoony, over-the-top, etc. (the Crooked Man monster design, for instance, was entirely out of place in this movie).
I like the Insidious films, but I'd rather have two distinct franchises than have one of them copy off the other.