Was anyone else on the verge of cringing any time Twitter or Vine were mentioned in this movie? It was a rather small aspect of the movie in the beginning, but as the plot moved forward, it got more and more prevalent and eventually just made me dislike it even more. Is that a weird criticism?
I don't really care if that's a weird criticism or not, but that constant mentioning of various online services made me sick. It's like the Twitter board of directors paid for all that product placement just to make it look like the jokes like "the only reason Twitter exists is because sometimes you want to text someone but you have nobody to send a message to" are made up for no reason.
And the repeated emphasizing on how ignorant the chef and his sidekick are in terms of using all that online stuff was just cringeworthy...
I think it was great. It showed you another side of marketing your business. Social media is very popular and it helps market a lot. I think they were just trying to show that. Also the impact social media makes.
ugh.. i used to be like the first two comments in this topic. I am glad I can move on from such petty stuff now.
It served a purpose in this movie. Get over yourself with the "twitter advertisement" crap. It actually played a big role in this film for the kids part.. and partially the success of the business. I don't use Twitter.. or Vine.. but it didn't phase me one bit. It didn't feel "crow-barred" in like they were trying to be "current/appeal to a crowd" for no reason other than grabbing a young audience members attention. It had it's purpose.
I thought they used the Twitter stuff just fine. I'm not a big social network guy at all.. but sometimes the anti-social network people are just as bad as the over the top social network people. Don't look for a problem that isn't there.
---------- The sticky stuff on the stairs tastes bitter!
but sometimes the anti-social network people are just as bad as the over the top social network people.
Anti-social network guy is way worse. People who are constantly tweeting/re-tweeting or posting pics of their kids/pets/grocery bills are benign and easily dismissed. Conversely, anti-social network guy will never ever let an opportunity pass without giving his opinion about the evils of social networking and the downfall of society.
No, the haters need to get over themselves. When you can't at least understand the point of a certain plot element-than your criticisms don't need to be taken seriously.
Like it or not, THIS IS HOW THE WORLD IS. Twitter, Facebook, Vine etc...is the next step in marketing and getting yourself out there with pretty much everything now-a-days. It's not some hip new ultra exclusive fad the movie was riding the coattails of. It's a massive part of our culture now. Hell, it's so important to businesses even the old school mom and pop places where I live (the boonies of East Tennessee) at least have a Facebook. Do a 5 second search and you'll see how important Social Media is to small businesses.
What are you people? Dinosaurs? It's not like the film was some shallow advert for Twitter. It was merely a plot device and a believable one. The criticism also shows how you don't really know how food truck culture works. Food trucks are a massive sub-culture of city life now. It's been a movement for a few years. Customers follow them from place to place even. Social Media is what can make or break a food truck.
So not only is the Social Media aspect of the plot true to life, it's also a mild commentary on how quickly everything can go downhill if you don't use it properly. We live in a world where one pic, one comment, one candid video can go viral and cause a massive amount of talk.
Strange how people are making complaints about the social networking in this movie and very few other movies. I guess that means it is possible to make a movie without beating us over the head with Twitter.
I agree. I’m not really into SM, but I understand the role it plays. SM is fully integrated in all aspects of life now. It’s a huge marketing tool employed by nearly every business. Soon, businesses who refuse to engage in SM will fall behind and the world will move on without them, restaurants/food trucks especially.
Social media, and technology in general (smart phone apps!) seem to be a target for the disdain of a certain segment of society who are so intimidated by these media that all they can do is put them down. (And put down those who embrace technology.)