MovieChat Forums > Alice Through the Looking Glass (2016) Discussion > WHY ARE THEY TAKING THE 3D OUT OF THEATR...

WHY ARE THEY TAKING THE 3D OUT OF THEATRES ALREADY?


Everything I've read so far from all of you indicates that the 3D is awesome! It looked awesome in the preview I saw, too! So why is it already out of theatres? :(

reply

[deleted]

As much as I loved the movie... your statement is entirely true

reply

In addition to not drawing the audience that was hoped for, it's summer and there are a whole slew of big tentpole films coming up. Real estate is too precious for anything that is not filling damn near every seat to have much of a chance.

reply

I worked at a theater from 2009 to 2013 and the 3D sales for any movie were always drastically low. People always opted for 2D. There usually wasn't enough of an effect to make 3D worth the extra charge and it didn't take customers long to realize that.

reply

Honestly there isn't much demand for 3D these days.

reply