Did the creators forget that this movie is called ALICE Through the looking glass not Mad hatter through the looking glass. They did this with the last film. I know Johnny is a big star but just having him on the poster would have been enough they didn't need to shove the protagonist to the side.
shareHe's not on theses posters
http://static.rogerebert.com/uploads/movie/movie_poster/alice-through-the-looking-glass-2016/large_alice_through_the_looking_glass.jpg
http://cdn.collider.com/wp-content/uploads/2016/03/alice-through-the-looking-glass-poster-alice.jpg
http://www.flickeringmyth.com/wp-content/uploads/2016/03/Alice-1.jpg
http://opi.com/sites/default/files/styles/collections_header_slider_-_1366x832/public/1920x800_3.jpg?itok=uMJrFz-q