The JJ Abrams "Cloverfield" Hack
Got a so-so script which just needs a little extra something? Slap the name "Cloverfield" on it and then make some contrived connection... or don't even bother... People will think it's more than it is and see it multiple times and buy the bluray trying to figure out how it all ties together... Pretty good scam JJ! How many more times do you think he can get away with it?
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