Linguistic relativity
Also called the Sapir–Whorf hypothesis, that our language shapes the way we see the world. Looks like it is more than just a hypothesis:
http://www.dailymail.co.uk/sciencetech/article-2976405/Could-ancestors-blue-Ancient-civilisations-didn-t-perceive-colour-didn-t-word-say-scientists.html
Could our ancestors see blue? Ancient people didn't perceive the colour because they didn't have a word for it, say scientists
Studies say language shapes what we see by making us focus on objects
Blue doesn't appear at all in Greek stories and other ancient written texts
As a result, scientists believe ancient civilisations didn't notice the colour
Egyptians - who were the only culture that could produce blue dyes - were the first civilisation to have a word for the colour blue in 2500 BC
The Himba people in Namibia do not have a word for blue and tests have shown they have difficulty distinguishing between green and blue
It also appears that blue only occurred in relatively advanced civilizations. Which makes it interesting to speculate in what other ways our brain is shaped my the modern civilization.
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