They got the prize backwards: SPOILER ALERT!!!
Eating dog meat competition should have been $15K and chopping off pinky should have been $50K. Don't you agree? As awful as eating a puppy is, in a game of would you rather, I'd rather not lose my pinky.
I've actually thought about what finger I would choose to lose if a situation came up...just because finger-chopping is so common in movies and TV-shows. As a pianist, I might have an unique answer. The finger I use the least when I play the piano is my left ring finger. Maybe the inventor of the wedding ring custom was a pianist, too? ;)