Almost always it turns out that this kind of opening question is purely rhetorical, even though the person swears they're genuinely curious. It usually turns out that they really don't have a motivation to learn. It's a big risk of time and energy to explain to them what is good about the film they chose not to watch. Usually it's like trying to teach a language they don't want to know in the first place.
The film makes clear within the early minutes that it has a specific focus, that it's not merely documenting general ups and downs. The heroine has a particular shortcoming that holds her back in life. The film follows her journey to maturity. Her path is circuitous, trial-and-error. It's a coming-of-age story.
Of course this in itself is not what people think is good about the film. What is good about it are the ways the story is told. But it is likely that you place little to no value on these qualities, because when we value something we want to pay attention to it, we want to see more of it. You had the opposite reaction.
But in case you are the exception to the rule and are sincerely curious, rather than risk my own time and effort explaining what is good about the film, instead I highly recommend Annie Baker's short essay on the Criterion site called Frances Ha: The Green Girl. It is at this link:
http://www.criterion.com/current/posts/2958-frances-ha-the-green-girl
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