He was an early supporter, as referenced by that article. Also, at the start of season 2 there was the critically panned 'Cloneversation' to start the year and when Patton Oswalt came on, a lot of people asked 'who the h3ll is he' partly b/c many people did not know him and many wondered why he was on, not knowing he was one of the first big name to start the Twitterverse afire with praise for Tat.