Even for Joss I Will Unlikely Pay $5 for Something Shot on Digital
I'm supposing this shot-on-digital thing won't end soon since anyone with $5,000 to buy a quality camera and a Kickstarter account can make a film these days. Come on, most of you know at least one person who sent you a Kickstarter campaign where if they raise $100,000 they can shoot a movie. So, if a low-budget movie shot on film runs for about 2-5 million, I imagine you can see the cost and quality of a shot-on-digital is far less, regardless of who is writing, producing, directing it. And, notice, you never know the majority, if not all of the actors in these shot-on-digital movies. My question is, if say one of these films only costs $100,000 to, I'll give it a lofty price tag of a million, how come we're still expected to pay the same price or MORE for a movie ticket or a rental? Not to mention, I can rent a movie at Apple for $2.99 or at one of the few remaining indie video stores out there. So, the fact they're asking $5 I find a bit offensive...aside from the mediocre quality of the cinematography along with some moments of bad acting in the trailer. $5 is a lot for what looks more like an experimentation than a film.
I would be more likely to see 'Much Ado About Nothing,' since I at least have an affinity for the ex 'Buffy' and 'Angel' actors, but, probably not unless I can see it for free on Netflix. Cone on, Joss has a lot of money and all he could invest was a shot-on-digital venture? I would rather see him do another 'Doctor Horrible' that looked of better quality and had more notable actors.
I know some people see shooting film on digital as increasing opportunities for actors, writers, directors, etc., but anyone I know who started out that route, even with festival success...are still doing that and making no or little money at it. With all of the technology out there today are we, the consumers, really going to pay more money for an industry that is taking a step backwards?