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Fox MUST release the final close-to-the-movie trailer in November

posted 8 years ago by gstards
26 replies | jump to latest

If serious, I'm a bit tired of the marketing style of this movie. Yes, the first two trailers attracted mass attention by their style, music and everything. But after doing that, they MUST release the final trailer this month, which will finally give us (and this attracted mass audience) the sense of an actual film. The spirit of an actual film. I refuse to believe that the first two trailers were this spirit. No, not in the case of the film directed by Justin Kurzel (if those who did these trailers actually watched his previous films they would know how laughable their attempts to present his new picture really are).

Hands down, we need the final trailer this month, with
1) orchestral score;
2) good editing;
3) with actors' credits in the second half (like in E3 featurette https://www.youtube.com/watch?v=VUFKJoCJ3Mc&feature=youtu.be&t=95);
4) the improved graphics;
5) THE SPIRIT OF THE FILM.

Who agrees?

[–] Sairentu 8 years ago

Why after all high-budget flops of this year anyone would still belive in advertising?
Studios spent hundreds of millions combined on Alice 2, Independence Day 2, Bourne 5, Turtles 2, Ghostbusters, Warcraft etc., and they all flopped hard. Furthermore, their losses are actually bigger because of huge promotional budgets, when they could have reached the same result with just the trailers.

Even the most advertized low-budget horror movie (Blair Witch) grossed less than "Don't Breathe", "Purge 3", "The Conjuring 2" or "Lights Out". And they even spent crapton of money to show up at Comic-Con.

Massive campaigns don't work anymore, except when they're viral or innovative, like Deadpool.

[–] gstards 8 years ago

I've heard some rumors that Fox is preparing to start a viral campaign for AC in December. Like they was reaching for some bloggers who were ready to travel to Spain or somewhere to record the videos regarding the film and they're now making it and will release towards the movie's release in theaters. Don't know if this true or not.

I wasn't exactly writing this with financial side in mind, but rather with artistical and overall mass-conversant. I think that this will be unfair if this two pop-music trailers are going to be everything this movie gets. They need to do it to maximize the effect from them and to really gather attention to this movie not because it's stylishly, but because it might actually be a quality sci-fi/histrorical film. These first videos were telling the people that it's cool and awesome, but they need a final, more serious trailer, to tell people what to expect in cinemas (again, it's Justin Kurzel film, so I totally do NOT think that this trailers has something in common with an actual film, maybe slightly they do, but that's all, no more).

[–] jules_th 8 years ago

I think you're underestimating the possibility that this movie really is just a 'fun action flick'. Sure it will have some concept behind it but... As an example: in the trailers we see the assassins do all sorts of flips, even when they don't have to dodge anything. This makes very little sense unless you see it as style over substance. I'm hoping the movie is intelligent, but I'm not so sure.

[–] 8 years ago

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[–] ThelVadam 8 years ago

Remember, Fox can't do the Fant4stic thing to this film- ALL creative control lies solely with Ubisoft, who has been smart enough to give a fair amount of that control to Kurzel and Fassbender. Ubisoft only retained enough control to ensure the film fits in with, and expands, the video game universe.

So, Fox legally can't mess with Justin's vision for the film. Only Ubisoft could, and pretty much everybody on both sides (Ubisoft's gamemakers and Fassy's filmmakers) have said that it's been a wonderful collaboration process that allowed Justin to put his mark on Assassin's Creed. So, hopefully nothing to worry about!?

[–] 8 years ago

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[–] ThelVadam 8 years ago

No problem! It's a good situation for everyone :)

[–] gstards 8 years ago

I'm sure it's not what's gonna happen to Assassin's Creed, because Fox has much smaller power over this rather than Fantastic 4, and Michael Fassbender is besically the wall which protects Kurzel from the studio. It's also great that Justin has the support of the production studios of the film, New Regency and Ubisoft. In fact, it's way more important than relationship with distributor, because Regency and Ubisoft are making the film, sponsoring it. And they support Kurzel's decisions and his vision, like with including Spanish language in the movie.

Yes, I hope too! It's not your tipican blockbuster, that's for sure. There's a real style in it, I feel it even now. The latest video, about the Assassin's Creed mythology, showcases the new footage which is very much alike Macbeth's visual style. Static shots, picture-like big shots, all is here. I hope that the whole movie was made in this type of filmmaking, an experience type where the feel of the movie is as important as its visuals.

[–] 8 years ago

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[–] piajet 8 years ago

They wouldn't have gotten Marion, Gleeson, and Irons if it was just that though

[–] jules_th 8 years ago

That's a good point and I hope you're right. However judging by the trailers, with many style over substance moments and 'trailer dialogue', it seems best to keep fingers crossed.

[–] 8 years ago

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[–] jules_th 8 years ago

I suggest you keep believing that and I keep hoping you're right :).

[–] 8 years ago

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[–] gstards 8 years ago

Did you write this for me? I'm on your side, I'm not against the movie! I'm against the marketing this movie gets so far.

[–] 8 years ago

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[–] gstards 8 years ago

It was towards piajet. I wasn't writing anything bad about the film, but about the marketing campaign. I know that if the actual film (in the form of the script) was bad, Irons, Cotillard and Fassbender wouldn't sign up on this. As well as Charlotte Rampling and all members of the rest of the cast which is mainly the European auteur actors.

[–] piajet 8 years ago

Oh no it was a response to the concern that this film would be just an action flick

[–] gstards 8 years ago

I didn't write anything like that either. :) I'm sure it won't be just a pack of action, it will be a visionary blockbuster filled with great performances and, hopefully, the great scenario. Even the producers admitted that Justin Kurzel had a strong vision on that and they was going to let him do what he wants to achieve this.

[–] lou618 8 years ago

Who is in control of the marketing for this movie? Is it Fox or Ubi Soft? If its Ubi Soft, I wouldn't be surprised, it explains the horrendously edited trailers we've gotten so far. The trailers is the one aspect of the marketing I would've left to someone else, because Ubi Soft has no idea what they are doing. They apparently can't tell the difference between a trailer for a video game and a movie. That's basically what the problem is with the trailers, they feel more like video game trailers than movie trailers. Its hard for me to take the movie seriously if its being portrayed as just your typical non-stop action movie with a sub standard mindless plot with the stupid pop music.

[–] gstards 8 years ago

It's actually Fox who is in control of the main trailers and TV spots for the film. They're making and releasing them. On the opposite, all the best videos (E3 featurette, Leap of Faith featurette, The World of Assassin's Creed featurette) comes from Ubisoft.

[–] lou618 8 years ago

gstards

Then Ubi Soft really isn't in control of their own product like you all want to believe they do. If some other company is the one deciding how their own product gets presented to the world, then Fox is the one that really owns the product. Featurettes constitutes only a modicum of what goes into marketing a film, as the general audience won't give a hoot about it anyway because they are not fans. I'm not a fan, I could care less about a featurette. I'm going to care about how the actual movie is presented in a trailer like any non-fan. I'm sure Ubi Soft has some sort of say in giving the final nod for each and every trailer before its released since its their intellectual property, so ultimately, its their fault for not exercising total control over the product like they claim they have. The only thing Fox Studios should have any control over is how the movie gets financed. It was the same damn problem with Warcraft.

[–] piajet 8 years ago

Ubisoft isn't the one distributing the movie, that's Fox. Creative and marketing control are different things

[–] gstards 8 years ago

Exactly! Sometime I wish that Ubisoft was in charge of marketing as well, but I assume that they didn't take it because of their lack of experience in marketing movies and they couldn't distribute the movie because they're not a major Hollywood studio by themselves. So they've entrusted this mission to Fox...

[–] lou618 8 years ago

gstards

I would rather Ubi-soft take their chances marketing it themselves then with Hollywood who has shown by experience to have a horrible track record in marketing for video game movies. For a video game movie to have a smooth landing any time soon, Hollywood needs to be taken out of the picture. The movie either gets made or it doesn't, if Fox don't like the total lack of input, then they can shove it.

[–] gstards 8 years ago

The thing is, that marketing and distributing in film industry like go in the same package. If you're going to market your film by yourself, you will also have to distribute it. And if Ubi could make a decent marketing campaign, they are not yet a big distributor, they don't have the agreements with theaters all around the world, they do not have subdivisions all around the world to localize the movie for releasing it in non-English countries and preparing the non-English marketing campaign, they don't have agreements with TV channels, radios and etc. where they could promote the film. Fox has. Maybe there could be a better deal on some other studio, like Warner Bros, but we have what we have now.