MovieChat Forums > Assassin's Creed (2016) Discussion > Too few TV spots.

Too few TV spots.

posted 8 years ago by nightology_85
7 replies | jump to latest

Normally, with each blockbuster being released on December, I thought that TV spots start to be unveiled a bit more than a month earlier, but I'm surprised we only got one TV spot so far. "Star Wars. Rogue One" will be released at the same week, and has at least 7 TV spots and counting. How is that we only get 1 single TV spot for AC?

[–] politicidal 8 years ago

I agree. I keep forgetting about this movie. I know I keep saying that but it's true.

The villainy you teach me I will execute-and it shall go hard but I will better the instruction.

[–] gstards 8 years ago

The majority of TV spots will be released in December, the month when the film is going to be out on screens. What's the point of releasing them now, a month before?

Nolan, I love you forever!

[–] lou618 8 years ago

gstards

The majority of TV spots will be released in December, the month when the film is going to be out on screens. What's the point of releasing them now, a month before?

Is this a serious question? If you're not joking, then why not ask the same question about Rogue One? I would wager that you would generate three or four TV spots for the movie at least a month before its release to generate the attention and hype it needs and clearly does not have beyond its fan base, like everyone with common sense expected them to do. You act like December is 100 blocks away when it in fact is right around the corner.

[–] gstards 8 years ago

Because they are different marketing strategies. If Fox did release the spots alongside Rogue One, there could be overshadowed by them. Instead, they chose to put the majority of them in December slate, right before the movie's release.

I'm not acting like December is 100 blocks away. Disney does. It is Rogue One which is still in post-production, not Assassin's Creed. In your place, I would rather pay attention to the fact that the major blockbuster releasing in less than a month is still unfinished, not the TV spots. Yes, they can release a ton of them, but it won't change the fact that it's still in post prod. While Assassin's Creed was finished in the beginning of September.

Nolan, I love you forever!

[–] lou618 8 years ago

gstards

Because they are different marketing strategies. If Fox did release the spots alongside Rogue One, there could be overshadowed by them. Instead, they chose to put the majority of them in December slate, right before the movie's release.

I'm not acting like December is 100 blocks away. Disney does. It is Rogue One which is still in post-production, not Assassin's Creed. In your place, I would rather pay attention to the fact that the major blockbuster releasing in less than a month is still unfinished, not the TV spots. Yes, they can release a ton of them, but it won't change the fact that it's still in post prod. While Assassin's Creed was finished in the beginning of September.

Oh so you think the audience is going to care if their most anticipated movie in December if not the year isn't finished? Lots of movies don't get done until basically the last minute. The audience isn't going to give a rats ass if it isn't finished. All that matters to them is whether or not the trailers make the movie look like its worth the salt of the earth. The non-fan Star Wars audience was sold on the Rogue One trailers and have garnered the maximum amount of attention with its TV spots well in advance as is the case with any Star Wars movie. I can't say the same for Assassins Creed trailers, which at best left me and many others unimpressed and indifferent because it looked like every other run of the mill action movie I've seen before. When I asked my sister about the trailer she saw in theaters in front of Warcraft, she didn't even remember it. It didn't leave a lasting impression on her even with Michael Fassbender and Jeremy Irons.

[–] gstards 8 years ago

They will care when they see it. The movie beeing finished in rush diminishes its chances to be good, and if it's not good, there will be no repeated viewings, and they won't even cross the $1 billion mark.

How do you know that the non-SW audience was sold on Rogue One? Would you care to give me a proof on it?

And who was that 211,239 people which thumbed up Assassin's Creed trailer? All the fans of AC?

By the way, the best-viewed SW: RO trailed grabbed only 50,000 likes more. And if you will say to me that that number proved it's called the mass audience attention, then you will basically either disprove your own statements about AC's trailer not doing that, or make a statement that AC fan-base is almost equal to SW fan-base.

As you can see, all your statements are either untrue or unproven. Even about you maked up "sister", because Assassin's Creed trailer wasn't showed before Warcraft in theaters.

Nolan, I love you forever!

[–] lou618 8 years ago

They will care when they see it. The movie beeing finished in rush diminishes its chances to be good, and if it's not good, there will be no repeated viewings, and they won't even cross the $1 billion mark.

How do you know that the non-SW audience was sold on Rogue One? Would you care to give me a proof on it?

And who was that 211,239 people which thumbed up Assassin's Creed trailer? All the fans of AC?

By the way, the best-viewed SW: RO trailed grabbed only 50,000 likes more. And if you will say to me that that number proved it's called the mass audience attention, then you will basically either disprove your own statements about AC's trailer not doing that, or make a statement that AC fan-base is almost equal to SW fan-base.

As you can see, all your statements are either untrue or unproven. Even about you maked up "sister", because Assassin's Creed trailer wasn't showed before Warcraft in theaters.

"They will care when they see it".

Well, you are missing my entire point. This isn't about whether or not the movie is actually any good, this is about how good the trailers make it look. If they saw it already, then why would the executives cares if it was any good? They care about the dollar returns when it comes down to it. They will for sure make their hundreds if not billions on opening weekend, which means that the marketing have done their job. I can't say the same for Assassins Creed. Fans may b!tch about the movies supposed hiccups in production as they usually will find something to b!tch about, but the fact is, the fanbase will see it regardless and they know it. Ditto for the general audience, as they don't really pay much attention to the details, only about how well the movie is sold to them.