That's a really tough movie to open up with, especially a new franchise starter. Pratt and Lawrence will suck away all the audience from this, no way it makes more than 25 million opening weekend
I had high hopes for this to succeed, I still really hope it will, but if they don't move the release date it's gonna flop so bad
Yep, trailer for Passengers isn't remotely interesting, Lawrence and Pratt are not box-office magnets, all their successes happened because of huge popular franchises. Also, it seems like there's no chemistry between them whatsoever.
"Passengers" also loses on account that it's set in space, just like Star Wars
The first part of what he said was right, though; Lawrence and Pratt are not box office draws whatsoever. I'm not sure about the chemistry part though as the trailer didn't really give much away.
Kind of agree. I LOVE JLaw and sci-fi in general, especially original sci-fi movies... but I think Passengers will only do ok.
I also find it funny that on Assassin's Creed's message boards, you find lots of people saying it will flop. Yet on Passenger's message boards, you find lots of people saying THAT will flop.
Can we all just agree to stop soothsaying and just see how it turns out?
I don't know about Chris Pratt; I suppose he's on his way, but J Law is most definitely a box office magnet regardless of the film. I loved The Hunger Games franchise but she's done her best work with David O. Russell. Can't wait for Bad Blood; perfect casting imho.
I don't think Passengers or AC will bomb, but Rogue One will definitely slay most everything right out of the gate. Hey, it's Star Wars. Everyone loves Star Wars.
These movies are very different. Audience will be different too. AC: young and old people, fans and non fans of the game, action lovers and Fessbender lovers ;) Passengers: sci fi lovers, romance seekers, fans of Laurence, young and old population but I have a feeling that more adults will find it appealing. People tend to spend more money on bigger films and uniqueness. We've seen movies like passengers many times, I think AC stands out more, yes it has the matrix vibe but don't people like it? ;)
The reason isn't only strong contenders but the awful marketing.
And the fact that its a video game movie. That awful stigma isn't helping it either. We can see the silent treatment its getting from Fox, probably because they have little faith in its success. Its probably a "problem movie" to them like Warcraft was to Universal Studios. I would strongly advise the marketers of this movie NOT to advertise this movie as based on a video game, the general movie going audience will not be impressed after the mountain of poop that's been based off that medium of entertainment.
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Yes, that's true. And the extremely high budget isn't making things easy either.
I just don't get it. If Fox lacks confidence, why spending 200M in it? There must be something in this project for them. I know Ubisoft doesn't expect it to make a lot of money but at least the film MIGHT bring them new gamers, Fassbender earned quite a few millions to do it too. What's in this for the studio?
Yes, that's true. And the extremely high budget isn't making things easy either.
I just don't get it. If Fox lacks confidence, why spending 200M in it? There must be something in this project for them. I know Ubisoft doesn't expect it to make a lot of money but at least the film MIGHT bring them new gamers, Fassbender earned quite a few millions to do it too. What's in this for the studio?
These companies might not be too concerned about these projects flopping because they are getting a return investment else where. So why not just throw up some cheap Kanye West music video and call it quits for the marketing until the last minute? They probably saw the final product and determined that it is far from the Oscar worthy material some expected. I knew what the game was the moment I saw the release date. Releasing this movie anywhere near Rogue One is asking for a mass decline in profits.
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It's almost like Fox is doing everything they can to make sure this movie won't succeed. Why they haven't changed the wordlwide release is beyond me. Why go up against a Star Wars movie?
It's almost like Fox is doing everything they can to make sure this movie won't succeed. Why they haven't changed the wordlwide release is beyond me. Why go up against a Star Wars movie
Its akin to the stigma of dumping off a movie in January they have very little confidence in. But what's ironic, is that is exactly what they should have done with this movie from the get go. That or release it in november or something.
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People with confidence promote a movie. Countless blockbusters had great release dates in the past and bombed HARD. And they were all doomed since the beginning so...the right word isn't confidence but arrogance or just the fact that they don't care about it.
If they hadn't an absolute confidence in Kurzel and his film, they wouldn't give him a pass to make this film 2 hours and 20 minutes long. Like in case of Jones and Warcraft, which Universal itself called 'a problem movie', they would have limit him with 2 hours maximum.
Worse from the commercial side, but definetely not from the artistical. Such a film needs scope, huge scope to tell the story, which you simply can't create when you only have 2 hours (Warcraft is an example).
Anyway, I don't believe them. The PG-13 rating is confirmed, but the runtime is still to be confirmed, and I surely hope it's 140 minutes, not 120.
Oh, about the movie itself I have to watch it. It might flop but if the film itself is good for me, I won't care. I'm here buying the DVD! I have many DVDs of movies that flopped, among them A Good Year (one of my favorite movies!).
For the film's sake I hope it's 120 minutes long. If it's 140 minutes they better have made a masterpiece.
I loved what Justin+Michael+Marion did on Macbeth, so I want to have a longer experience with them on Assassin's Creed. If this is only 2h long, it will be very unusual for the gamers, because the games usually lasts much, much longer, even if you clean them from all the routine, they will give you a good 2.5-3 hours of videos telling the story, so it's better for the film to last 2h 20min. They will be able to tell a bigger, hopefully better story with this amount of time.
I think 120 minutes is more than enough. Warcraft had the same amount of time and I nearly slept to be honest haha Resident Evil movies are usually 90-100 minutes long, which is pretty fine IMO too. I know AC has a deeper story and everything but 2h20 hours is A LOT. Don't do that. It's possible to tell a good story in 2 hours or even little less. 2h20 might be over the top and the film can get boring and repetitive.
It's all about the types of stories. Different stories needs different movies, i.e. different runtimes. Stories can be linear of non-linear. If you tell a linear story, 2 hours is more than enough, like you said. But I have a feeling that Assassin's Creed will feature a non-linear narrative, with some plot twists and revelations (which is not something new for AC, actually, like I've said the games, at least the Desmond/Altair's story, The Ezio Trilogy, AC III and IV, were pretty long experiences).
I totally understand that you get bored by Warcraft, huh. I was too! The script was a total trash, as well as direction, real actors's performances were non-existent, and the whole movie looked more like a videogame or animation film. Thankfully, we can be sure that Kurzel made Assassin's Creed with cinematic approach, not like a video-game adaptation, but like a real film, so from this point of view it will be like a breath of a fresh air after WC.
Doesn't the fact that they are putting this film against Star Wars tell you that they have an absolute confidence in it instead?
If that be the case, we should have seen another trailer for Assassins Creed like we did with Rogue One by now, since you want to compare two products that are diametrically opposite to each other in popularity. Assassins Creed is no where near the house hold name that Star Wars is. It cannot afford to go months on end without garnering real attention beyond its fanbase. The fact that this movie went dead silent after the first trailer speaks volumes to me. Of course, you could be right as well, but history is doomed to repeat itself. As abhorrent as the marketing for Warcraft was, at least we got plenty of footage well before its release. With Assassins Creed, we got nothing but a sleazy rap video.
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I think so too. Fox is surely earning quite a few millions somehow...nobody sane puts 200M in a film, in a major release date, to then pretend it doesn't exist. There's something off.
But hey, Warner spent 100M making Gods of Egypt so...LOL
I think so too. Fox is surely earning quite a few millions somehow...nobody sane puts 200M in a film, in a major release date, to then pretend it doesn't exist. There's something off.
But hey, Warner spent 100M making Gods of Egypt so...LOL
Well, maybe this is why Fox isn't saying that Assassins Creed is a "problem movie" even though they are sure as hell treating it like it is, its because they have other plans on getting all that money back elsewhere.
Budget includes distribution costs...Fox is releasing it worldwide LOL who knows nothing, huh? Or you think Fox doesn't spend anything by putting this blockbuster in theaters all over the world? Besides the money they will spend on ads and other kinds of marketing? Think twice before writing Jon Snow.
He's right, this film is produced by Ubisoft, DMC, New Regency, and Kennedy/Marshall. When Kurzel mentions the studio, he directly talks of New Regency.
Fox has an extremely strategic role in AC. Anything related to promotion is their job so Kurzel and any other person involved in the film do talk to the studio too.
There's really nothing strategic about the marketing right now lol. Other than the marketing, Fox doesn't have a relationship with Kurzel like he talks of New Regency
Well, it's obvious that Fox is doing an awful job and producers don't give a damn about it. Their role is still strategic, they are the ones who apparently don't care about doing something.
Yes, but you wrote that no sane person puts 200M in the movie at all, while there are 42 films done to this moment which costed from 200M up to 378M. You can find them all here: https://en.wikipedia.org/wiki/List_of_most_expensive_films This movies was produced by the different people, studios and production companies, including Disney, Warner Bros, Marvel, DC, Columbia, MGM, Fox, Paramount, Universal, i.e. every major Hollywood studio. So by stating that, you're stating that all major Hollywood film studios, their bosses and producers are insane.
Nope, I meant that no sane person puts 250M in a film that doesn't have a decent promotion. You took my sentence out of context. Why spending so much money in a film that won't be actually promoted? That's my point. But Fox must be earning something behind the scenes IMO.
Fox must be earning something behind the scenes IMO.
That's the point. This movie will increase the games's sales, so Ubisoft will make a huge profit from it when the next game will come out (presumably it will be Assassin's Creed: Empire coming in 2017 or 2018). That is why they had said they don't expect this movie to make a huge profit, because they don't need it to.
Merchandise will also make part of a profit (franchises like Star Wars are still living because of merchandise). And if you take a look at the production companies which had put their money into this project, you'll see that almost all of them have another movie or movies which they made or will make money from:
Regency Enterprises / New Regency Pictures / Alpha Pictures / CatchPlay / Monarchy Enterprises S.a.r.l. - all they've made hell of a money out of The Revenant for years. DMC Film - they're making money from Fassbender's own salary. Kennedy/Marshall Company, The - Frank Marshall's wife, Kathleen Kennedy, produces Rogue One, so their company won't need huge money from AC. RatPac Entertainment - they've made huge money from The Conjuring 2, Batman v Superman and The Revenant, and they have guaranteed profitable Dunkirk in the middle of 2017.
Fox only distributes the film, so they didn't put any cent in it.
I'm not saying that this production companies don't expect some money from Assassin's Creed, but it definetely won't hurt them if this movie won't be, like, billion dollar in box-office.
Don't forget about the private inverstors who've put their money into this film as well for some reasons other than making profit.
Fox is putting money in this film. It's putting it in cinemas all over the world, that costs A LOT. And the gross from theaters don't go only to them but many other people. Besides that, they will also spend quite a few millions with marketing. So yeah, they are putting some cents in it for sure.
Now how they are earning money I don't know but you can be SURE that if AC flops as it probably will, they won't be stupid enough to release a sequel. Universal isn't apparently distributing Warcafrt's sequel...we don't even know if that will happen after the movie flopped last June.
Fox is putting money in this film. It's putting it in cinemas all over the world, that costs A LOT. And the gross from theaters don't go only to them but many other people. Besides that, they will also spend quite a few millions with marketing. So yeah, they are putting some cents in it for sure.
Now how they are earning money I don't know but you can be SURE that if AC flops as it probably will, they won't be stupid enough to release a sequel. Universal isn't apparently distributing Warcafrt's sequel...we don't even know if that will happen after the movie flopped last June.
I'm 90% certain that it won't. Why would Universal green light a product they considered a "problem"? Its insanity.
I've read that IF a sequel happens it will be mostly made with Chinese money and it won't even come out in US. Maybe the cast will also be 100% Chinese too.
I've read that IF a sequel happens it will be mostly made with Chinese money and it won't even come out in US. Maybe the cast will also be 100% Chinese too.
Really? well that's a joke if I've ever heard one. It goes from an American cast to an Asian one in one movie. That'll be the first I've ever seen this occur. I'm sure the american fanbase will be pissed.
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Assassin's Creed WON'T flop. It is one of the most popular and famous game franchises in the world in the last 5 years, it's a Star Wars of a gaming industry, it is recognizable name even for the people who hadn't play them but can consider themselves as gamers. If even Warcraft, with it's terrible quality and brand whose days were decades ago, did collect 400 million, it's not a number for Assassin's Creed.
Marketing can boost the box-office, but thankfully, it doesn't define it. Warner Bros spent hundreds of millions to promote Batman v Superman, and it nearly flopped with its 700 million box-office, a sum which it could gross without any marketing at all and only with its brand. So marketing is not what defines box-office, especially in the case of brand-films like AC or SW, but what boost it only.
P.s. if AC could flop, well, Fox is not the only major distrobutor in the world.
Sure, little gstards. If AC flops and Fox doesn't want to greenlight a sequel, I'm sure that other companies will be more than happy to distribute a sequel to a failed movie. Do you even read your comments before you posts them?
You, as a cinephile, may understand the power of Star Wars, but I, as a gamer, understand the power of Assassin's Creed as well. And I tell you: it has enough power.
No they're not. There may be an overlap but many people in the gamer community are not moviegoers. It's alternative form of entertainment that takes the place of casually going to the movies in most cases. Also, just because many people might of heard about AC, doesn't mean that they'll necessarily be interested in seeing a movie about it.
You're just writing that because it wasn't the case with your beloved Warcraft. But I was writing about the modern generation, which knows that there was something called Warcraft decades ago, but has barely played it, but every modern-generation gamer knows about Assassin's Creed and the majority had played at least one game of the series.
Gaming is not an alternative form of entertainment, but in most cases, supplementing form of entertainment to cinema, literature and music. No one just play the games without listening music/watching cinema/reading books.
Yes, your point in the last paragraph could have been reasonable, but you gorget about what Assassin's Creed is nowadays: it's not just a franchise, it's a gaming series with annually releasing chapters. Players already get used to it. And Assassin's Creed movie is not positioning itself like an adaptation, but rather as the next chapter of the series, carried on the brand new platform - silver screens (that's what, actually, exactly have been said on E3). Realize now?
I think you are overestimating the power of gamers. They just are't (and they never were) a big anough audience for any game adaptation to be a huge success.
UPD: I looked it up on Wikipedia: As of December 31, 2014, Ubisoft has shipped a combined 10 million copies of Assassin's Creed Unity and Assassin's Creed Rogue
So let's say that every one of these people will buy a ticket for $10. They will bring 100 million.
I don't think AC will flop, but to say that it will be a success because it's popular among gamers is an overstatement.
I'm not saying thet they will be enough for this film to succeed, and I understand that not even every gamer is going to see this, because someone would decide to watch it on Blu-Ray or DVD later instead of going to the cinema, or not to watch it and just wait for another game. But many gamers are going to see movies. I don't know any person who would have just stuck with playing games without enjoying some other art/entertainment like cinema, literature or music.
I updated my previous reply a little bit. Check it out.
And yes, I agree that gamers watch movies, maybe even more movies than an average person. But it's also true that many of them like to watch them at home.
No, I'm not. In general, gaming is an alternative form of entertainment to cinema. Not even as many people go to the cinema as they used to because there are other forms of entertainment anyway. Your statement that gamers and casual moviegoers are the same audience is only true insofar as gaming is more mainstream but for gamers who not just casual gamers, gaming is usually the chosen form of entertainment as opposed to regularly going to the movies in the limited amount of free time they have and it's more time consuming than watching movies at the cinema. Not to mention that it's more expensive. Most gamers do watch movies as well but they are usually not regular moviegoers and mostly watch them at home rather than go to cinemas. By regular moviegoers, I'm talking about people who go to the cinemas a few times a month, those them are usually not gamers.
You're utterly delusional if you think that Assassin's Creed has as much franchise recognition as say, Star Wars. Yes, it's well known amongst gamers but not everyone even knows what it's about. As a someone who's been gamer for nearly 30 years since I was kid, I was never into Assassin's Creed and the only reason why I know a little bit about it is because I have cousins who are fans. For something that's supposed to excite people to see it in cinemas it's generating absolutely no buzz at al at the momentl, at least on social media, today alone there has been a staggering 3 tweets in total about it and it's Facebook page only has just over 500 000 likes (whereas the Warcraft Facebook page has over 2 million likes but that apparently wasn't an indication of how many people would go to see it in cinemas).
If there's ever going to be some hype about this movie then Fox really needs to up their marketing campaign because there's been no marketing at all recently. I'm still waiting for that second trailer.
Yes, you are. You're proving it with just every word you write. I was talking about the modern generation of gamers, I even used bold font to emphasize this phrase, and you're still writing about the old-agers like youself. You just betrayed youself, actually, by writing that you're a gamer for 30 years, which gives me an opportunity to finish you off by writing that I was meaning modern generation, to which you do not relate, and which you obviosly won't ever understand. There's no surprise that you're a long-time Warcraft fan and only heard about Assassin's Creed then. I belong to the modern generation gamers and moviegoers, so I have a competence to write about it, because it's what I'm dealing with every day and I know what I'm writing about. If I say that among the younger gamers it's as known and popular as Star Wars among cinema lovers, people are going to believe me instead of you, because I'm a younger gamer by myself, while you're a member of an older group of gamers.
Marketing is not the instrument to create hype, it's the instrument to increase hype. But I'm not surprised that you don't know that, because by anything that you write about film industry I can conclude that you're pretty far from it.
And who is the "modern generation" of gamers, people who are in their 20's and younger? Last time I checked, statistically most gamers today are in their 30's (my age group, I'm 36). I'm not judging it's success based on the likes on it's Facebook page, I'm using social media to judge how much buzz there is about the movie. At the moment, there just isn't any. I think you're overestimating how much interest the general audience has in this movie. If there was more widespread marketing then maybe it will capture some interest and people who are not familiar with could give it a try.
If I say that among the younger gamers it's as known and popular as Star Wars among cinema lovers, people are going to believe me instead of you, because I'm a younger gamer by myself, while you're a member of an older group of gamers.
I might believe you too but the key word there is amongst gamers. Not everyone is a gamer and Star Wars fandom is both much larger and multi-generational.
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Don't waste your time. He's a delusional fanboy convinced that AC is the biggest franchise in the world.
Don't even try to understand his nonsense. What the hell is the modern generation of gamers and moviegoers? What is he even talking about? How old is poor little gstards? I think I was right when I asked him if he was 12 years old. He isn't even old enough to play any of the AC games. He should shut up and go watch some Sesame Street.
I belong to the modern generation gamers and moviegoers, ...among the younger gamers it's as known and popular as Star Wars
Poor little delusional gstards! How you make me laugh. You really are a lunatic!
What the hell is the modern generation of gamers and moviegoers? Little 10 year old kids not even old enough to play AC?
Stating that AC is as known and popular amongst gamers as Star Wars is pure lunacy!! Do you have any idea how many gamers hate AC and ubisoft? It is one of the most hated games and gaming developers in the world!
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People who are under the 30's is the younger generation if gamers. And you are not one of them (us, more specifically). No, you statistic sources are wrong. I think most gamers today are under 30, judging by my time spend on Steam and communicating with gamers on gamers' forums. (Where did you checked it even? Where could you? Can you provide a source or something?)
The premise is what creates buzz for the film. I check out the Twitter every day to see how much posts about Assassin's Creed has been made, and if you say that 'there just isn't any', maybe you will finally register on Twitter, or buy a new couple of glasses? I don't know what's wrong with you, but seriosly, 'isn't any'? You'd better say 'little', then you wouldn't look so bad.
You need to return and look at what I had wrote originally. I wrote: Assassin's Creed is a Star Wars of the gaming industry. You've wrongly interpreted it like I'm saying that AC has as much fandom as SW, while I don't. Read it twice if you don't get it. Read it again, and again, and again till the sense will thrust through your mind.
I have a Twitter account, Jeez. Alright smart-ass, why don't you tell me how many tweets there have been today about the movie, (I'm not talking about in May when they released the first trailer, I mean today)?
Do you really live on the internet to assump that any other, normal, person would be scared to look at the number of posts about some movie on Twitter?
Well, given that you're the one trying to prove that there's currently a lot of buzz surrounding the movie and people are hyped up to see it, then I'm confused as to why you just don't answer my question. I think the reason why you won't is because Twitter and other social media isn't exactly exposing with interest at the moment, I've seen a few Assassin's Creed fans on Twitter asking for when the next trailer will be released but that's about it.
Of course I'm scared, I'd rather put my head in the mouth of a lion who didn't eat for three weeks! Don't make me do this, please! I don't deserve to die, I'm too young!
I'm very confused right now. What if someone turned 30 this year. Is he or she a part of the modern generation of gamers or not? According to your logic someone is a part of the modern generation of gamers untill he or she turns 30? I've never heard such nonsense in my life!!! Most gamers are OVER 30!!! This is a fact.
OK, I've counted 14 popular tweets from today, including cosplay, new photo from Fassbender's interview, some pictures from the Spanish panel, gifs and etc.
OK. Lets finish this: we're going to see either it will be a hit or not only in December-January, when the movie comes out, and before it, it's just a words, both from your side and mine. :)
Poor little gstards. Did you even bother to read his whole comment?
He said
Fox is surely earning quite a few millions somehow...nobody sane puts 200M in a film, in a major release date, to then pretend it doesn't exist. There's something off.
He never said
that no sane person puts 200M in the movie at all
You need to read the entire comment gstards. This behavior is unacceptable. You should be ashamed.
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The one trailer we have is not pretty good, it has a ridiculous song by Kanye West and it came out nearly seven months ago. It's passed time to have released the second one.
It will bomb because people usually don't watch videogame movies AND because marketing sucks. Promotion does a lot hell of a difference to a film. If it wasn't for Warcraft's great strategy in China, it would have become an enormous flop in the end. But no, they did a good one and the film made over 200M there. Marketing is essential to any film.