Much Ado About Nothing - Summer Box Office Revune
Part VIII:
Indie Summer Box Office Rundown (original citation: http://whedonesque.com/comments/31658): http://www.vulture.com/2013/08/summer-box-office-indie-hits-and-misses .html (alternate citation: http://www.boxofficemojo.com/movies/?id=muchado13.htm) (8/20/13)
Here's the "Much Ado About Nothing" snippet from Kyle Buchanan's What Worked's final paragraph:
Two black-and-white comedies took home a lot of green this summer, too: Noah Baumbach’s buzzy Greta Gerwig vehicle Frances Ha made $4 million, while Joss Whedon’s Much Ado About Nothing scored $4.2 million ... not bad for a microbudget Shakespeare film that Whedon had originally intended to release online.
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