The thing I didn't get about cookies was whether or not the person knew they were making a copy of their mind and then basically enslaving it.
That was kinda addressed by the murderer from the second half. While he had a horrid view of it ("it's barbaric"), neither the programmer or his client, did. Morality is an abstract concept that varies from person to person. What is moral is in the eye of the beholder.
In this case it seemed to be more of a matter of what an individual interpreted as what is a form of life. To those who are more empathic, it is repulsive. To those who aren't as empathic, it's just a better version of a toaster. It doesn't make one more "wrong" than another.
I know part of the process is breaking them so that they want to do it but that's even worse. Do you really want a mentally broken copy of yourself to control all the electronics in your house?
The programmer, was an expert in "configuring" cookies. He described how you have to know when not to push too far in order to avoid what you were describing. Having a "broken" cookie would be the exception, not the norm. The cookie industry was implied to be a booming industry and as common as is having higher end consumer electronics, is today.
They all knew what they were doing, it's just that some didn't think badly of it. Not to mention, it was a social norm by that point. Some people love to ride horses, but don't realize that in order to do so, you must break the horse's spirit to do it. It's also like eating meat. If most people knew and saw how a cow is slaughtered and butchered, more than a few wouldn't eat meat anymore. People do know that their meat was a living being, yet discount it for the "prize". These are social norms. Getting a "cookie" isn't much different.
This is kind of the point (and moral) of the series as a whole. How technology can shape our social viewpoint.
"the world's smartest man poses no more threat to me than does its smartest termite." -Dr. Manhattan
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