Though it appeared that she had written the article as clickbait, and it was universally vilified, reading what we saw of the article, I agreed with her completely.
I didn't see what she'd written, but that makes sense.
Society, especially on the internet, tends to dogpile on somebody new each week (or day) and even when I agree with the angry masses, I think it's crappy the way everybody feels the need to jump on the same person.
With that in mind, I rather like the ending to that episode more now. People using the hashtag aren't very good or smart. Just an angry villager all too eager to grab a torch.