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Shakes Senora To $110M Opening After $42M Saturday


Box Office is driven by people under 40. They don't care for Keaton, they're Ortega fans!

The Juice Is Loose With $13M In Previews
https://deadline.com/2024/09/box-office-beetlejuice-beetlejuice-1236079763/

UPDATED: Warner Bros is officially reporting $13M for Beetlejuice Beetlejuice. High exits scores from fans last night at 4 1/2 stars on Comscore/Screen Engine’s PostTrak and 5 stars from both parents and kids under 12. Currently, the projection for the sequel is $90M — with potential for upside.

Females made a date with the Michael Keaton-Jenna Ortega-Winona Ryder sequel at 59% with 73% being over 25. Girls also outnumbered boys, 62% to 38% among the kids. A very strong turnout by Latino and Hispanic moviegoers last night at 36%.

RelishMix says that the social media reach for Beetlejuice Beetlejuice is 41% ahead of action comedy sci-fi genre norms with 508.6M followers across TikTok, Facebook, X, YouTube and Instagram combined.

“Jenna Ortega has throttled 103.1M Instagram views to her 38.2M fans, supported by Monica Bellucci with 6.2M fans, Michael Keaton at 1.58M and Willem Dafoe at 155K,” adds the social media analytics firm.

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MIDDAY UPDATE: Warner Bros.’ Beetlejuice Beetlejuice is eyeing a $38M first day at this point in time, which includes previews, on its way to a $90M-$95M opening. There is a path to $40M-plus today and $100M-plus for the weekend, however, that all hinges on the continued momentum of walk-up business.

The only movie to deliver a first day north of $40M, and an opening between $90M-$99M is 2017’s The Fate of the Furious which posted a first day of $45.6M and 3-day of $98.7M.

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doing the kind of box office The Flash shouldve done

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EARLY SATURDAY AM: Warner Bros hasn’t released their official figures yet, but we’re seeing Beetlejuice Beetlejuice at $41.5M+ on Friday (including $13M previews) on its way to $100M+. Is there a world where this hits in the high $90Ms? Possibly, and that doesn’t mean this movie fails, as it’s still the second best start September has ever seen — among other records which we’ll call on Sunday AM. Currently, the belief is that Saturday holds -15% off Friday for a $36M take.

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SUNDAY AM: Refresh for updates It is a sunny day at the David Zaslav-led Warner Bros Discovery today, for after a downer summer with Furiosa, Horizon, et al, the Burbank, CA lot is rising like a phoenix as Tim Burton’s Beetlejuice Beetlejuice grossed $42M on Saturday — essentially even with Friday/previews– for what’s shaping up to be a $110M+ opening if not more. In its opening weekend, as expected, the Michael Keaton-Winona Ryder-Catherine O’Hara sequel which has the further boost of Jenna Ortega’s marquee draw easily outgrossed the lifetime total (unadjusted for inflation) of the original 1988 movie which made $74.7M.

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