Shakes Senora To $110M Opening After $42M Saturday
Box Office is driven by people under 40. They don't care for Keaton, they're Ortega fans!
The Juice Is Loose With $13M In Previews
https://deadline.com/2024/09/box-office-beetlejuice-beetlejuice-1236079763/
UPDATED: Warner Bros is officially reporting $13M for Beetlejuice Beetlejuice. High exits scores from fans last night at 4 1/2 stars on Comscore/Screen Engine’s PostTrak and 5 stars from both parents and kids under 12. Currently, the projection for the sequel is $90M — with potential for upside.
Females made a date with the Michael Keaton-Jenna Ortega-Winona Ryder sequel at 59% with 73% being over 25. Girls also outnumbered boys, 62% to 38% among the kids. A very strong turnout by Latino and Hispanic moviegoers last night at 36%.
RelishMix says that the social media reach for Beetlejuice Beetlejuice is 41% ahead of action comedy sci-fi genre norms with 508.6M followers across TikTok, Facebook, X, YouTube and Instagram combined.
“Jenna Ortega has throttled 103.1M Instagram views to her 38.2M fans, supported by Monica Bellucci with 6.2M fans, Michael Keaton at 1.58M and Willem Dafoe at 155K,” adds the social media analytics firm.