"he's not acknowledging it's a classic, merely taking what he imagines is the uneducated viewer's position and saying their ignorant assumption is that it's a classic"
I don't see any evidence of that in the actual text of what Cousins says, although some of it may be inferred from the way he delivers the narration (ie, you may infer irony or sarcasm in his intonation).
The distinction between 'classicism' or 'classical' and 'classic' predates not just THE STORY OF FILM but Cousins himself. Whilst I'm no defender of Cousins and I agree with your general point that he sometimes obfuscates issues and is often guilty of using poetic language that clouds what he's trying to say (some of his comments about film noir in the second episode were clouded by his use of language, for example), his comments about CASABLANCA seem to me to be as clear as day - especially in the context of his similar comments about Raoul Walsh's THE THIEF OF BAGHDAD. What he's talking about is the distinction between (austere/disengaged) Classicism and (passionate/emotional) Romanticism, which was an issue at the forefront of many cultural debates during the early years of cinema: Fritz Lang could be said to conform to the tenets of Classicism, whilst a Hollywood director like Michael Curtiz (who was labelled a 'hack' for many years, we must remember, and is still seen as a jobbing director rather than an auteur) who specialised in melodramas was aligned with Romanticism. What Cousins is saying is that the evaluative (and, arguably, highly subjective) label 'classic' does not equal 'Classicism': the former is an evaluative term, whilst the latter refers to a specific ethos/style.
Of course, Cousins privileges the ethos of Classicism over that of Romanticism - but then, most popular studies of film history (eg, Bordwell & Thompson), focused largely on Hollywood, do the exact opposite and could equally be accused of prejudicial judgements, as Cousins suggests.
I don't see an issue with what Cousins says about CASABLANCA, and this comes form someone who's a huge fan of that film - I've seen it on the big screen at revival screenings several times, and I revisit it about once a year. There are flaws throughout the series, but the point he made about CASABLANCA was clear and established the series' distinction between the Romanticism of Hollywood cinema (ie, the focus on melodrama, emotion and style) and the formal Classicism of, say, Japanese filmmakers like Ozu or Europeans like Lang.
'What does it matter what you say about people?'
Touch of Evil (Orson Welles, 1958).
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