A full perspective on what happened - ALL SPOILERS
I'll throw my hat in this ring and share my theory, I guess, as I really enjoyed this movie. It was far better than I expected. I'm not married to the below, but it would make sense to me based on the information presented in the film.
SPOILERS GALORE, HERE.
Key factors to note going into this:
- This is a found footage movie – it doesn't present this as "people were never seen again"
- The party is looking for an off-the-radar haunt where people simply want to scare as much as they can. So take concepts like "Blue Skeleton making a profit" or "customers" out of your line of thinking; this is intentionally off the grid and word of mouth for only those who are REALLY into trying to find it. Extreme stuff, if you will.
- The end of the film doesn't necessarily show anyone dead, just being buried.
So from what we know, Blue Skeleton is an off the record haunt that changes location from year to year and provides the most horrific extreme haunt experience possible. There’s no set location, no actual company… you need to drop any idea of “legal ramification” or “marketing” from your mind, as the viewer, to envision this accurately. The movie also heavily suggests that some of these actors are dedicated to doing the absolute most they can to scare (almost) the life out of you, as seen from the documentary footage.
As a result of this… there’s no money. There's no lawsuits, there are no waivers, there is no evidence. They go to great lengths to hide where they are - the party was hooded and in a bus playing loud music, and they left their RV where it was. This group could do anything they wanted to the party and, short of forensic evidence, get away with it.
The closest we see to someone dying is the scene in the alley where Jeff is attacked. It sounds like his tongue is essentially ripped out, but we don’t know that’s the case. Or, hey, maybe it is the case. They clearly have taken his phone which they then use to contact the group before transferring them onto the bus. The bus drops them off at what appears to be different locations but could actually just be driving in circles around one central location, which would make more sense since at least some of the party see each other later on.
So at the end… are they dead or not? That’s the big question. Based on the above… I say they’re alive. Is there evidence to it? Nope, but it would fit within the mythos created for the film for what would happen after. The Blue Skeleton crew has created a horrific experience, short of actually killing these people, and could release them in any number of ways. All that would be left is the experiences they’ve had and the word of mouth they would have to share, much like the guys that sent them to Louisiana – “The Blue Skeleton is the most extreme haunt out there.” Without them surviving, then the word of mouth wouldn’t happen, and people may not come looking for Blue Skeleton. Maybe they would, but maybe not.
As for the footage itself, well, we already saw in the movie that footage was uploaded onto a website of the guy getting onto their RV, stealing the license, and touching the girl. So why not release *the presented footage we see as viewers* onto a site the same way and just say “BLUE SKELETON” on it? They’re creating their own underground mythos by doing so, the party we follow has experienced the best haunt in the world (as was their goal), and no one knows who the bloody heck these Blue Skeleton people are.
As for Jeff, again, who knows? They could have actually killed one person and let the rest go. That's pretty extreme, right? This is still a movie.
So there's my take on it. Again, really enjoyed this far more than I expected to. Hopefully the writer does more.