Horror is a visual style of filmmaking; it does not need to be scary to be good
Young Frankenstein is a comedy and it has the visual style of the universal monster movies.
Horror is a genre, not a visual style. In fact there are multiple visual styles in horror. From your list as an example, The Birds and Killer Klowns are vastly different in style.
If horror isn't scary, it stops being horror. Horror is suposed to play on your fears. That's the whole point.
It's like saying that a comedy does not need to be funny to be good. It can be good, but if it's not funny, it won't be a comedy.
(since scariness is relative to the times)
It's relative to the individual viewer, like comedy. Someone trying to kill you is scary now, was scary in the past and will be scary in the future. I must say that I was never scared by slasher films, from current or past times, which are the ones basically depicting that primal fear. That being said, something might not be scary to you, but that won't make it less scary for others.
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