Worst Franchise Title Ever?
The title was perfectly fine for the first movie, but baffling and ridiculous for subsequent entries in the franchise.
You have to keep labelling these movies where the characters (who were raised in New York) travel around the world, as "Madagascar". And it's never more awkward and confusing when they refer to "The Penguins of Madagascar".
It seems like terrible planning, but then I don't think it's hurt the box office at all, so I'll shut up.