HOD, season 1 in particular, is filled with intentional, usually laughable, stereo types. They know most of this stuff is an exaggeration. Just wait until you get to the Thanksgiving episode! I think a big part of it is to show how different this world is from the one Zoe comes from in NY. It's the quirky, very small, southern town vs big bad, east coast, Manhattan. Zoe is the main character so to some degree the show is from her perspective. This stuff is weird, especially to someone like her.
They don't do nearly as much of the quirkiness after the first season although it's still sprinkled in here and there throughout the rest of the show. The Executive Producer has said BlueBell is her idea of what the ideal small town place to live would be like and I think she likes the quirkiness.
As for the mascot, my guess is they either couldn't get permission from Alabama to use the real thing or didn't bother to try and just sent a production assistant over to the Warner Brother's costume house to find the most ridiculous thing they could. Remember, this was always a fairly low budget show. They touch on the Auburn/Alabama rivalry a couple times in the first 2 seasons (in particular early in season 2 they mention how important a college football allegiance is) but I don't think the EP probably knows much about that stuff :)
Anyway, I hope you can look past that stuff and enjoy the show for what it is, an escape to a world that's usually a lot happier and less complicated then the one we live in today.
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