Actually, from my memory of the movies it makes perfect sense. We all want to think that the demon haunted Katie first because she is the main target in the first movie. However remember that the chronology of the movies is backwards - 3 actually takes place first (while kristi and her husband are moving into their home or preparing for the birth of their son, I can't remember which) then 2, then the original (though the original overlaps with the end of the second movie). So the demon haunts kirsti as a child, returns to haunt her once she has a son but then moves on to haunting Katie after kristis husband makes that weird (and messed up) deal with the demon to get him to haunt a blood relative of the family.
So the demon really was after kristi first, it just seems like it would be Katie since we saw the first movie first.
If I misunderstood your question and you just want to know why Kristi not Katie at first, maybe kristi is just more susceptible to haunting than Katie is. Even in the first movie, Katie was not fascinated with the demon at all and just wanted him out of her home. Maybe some level of sick fascination makes it easier for the demon to gain control.
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