On-the-nose movie titles
Studio movies with on-the-nose titles. Seeing it more and more.
share[deleted]
And The Avengers is about a group of avengers.
shareIt's more clearly in the "working title as to pitch to executives that we were too lazy to change once we started marketing" category
shareAnd Titanic is about a ship. Same goes with The Hangover, a story about friends who were, well, hungover.
shareSo true. People may dismiss this observation (just check out this thread!) but it's accurate -- and we've been seeing examples of this trend for the last 10-15 years (BAD SANTA, BAD TEACHER, EPIC MOVIE, etc etc etc).
I can't put my finger on the exact reason, but I suspect it is tied in -- somehow -- with the fact that corporations who fund these big-budget, big-studio movies now seem to be behaving as though they have to appeal to EVERYBODY. Thus, even movie *titles* have to be comprehensible to the lowest-common denominator -- subtlety and cleverness be damned.
This post reminds me of the controversy at Disney Animation Studios in the 80s over the title of The Great Moused Detective.
From Wikapedia:
Following the box office under-performance of the 1985 Paramount/Amblin film Young Sherlock Holmes, Eisner decided to rename Basil of Baker Street into The Great Mouse Detective feeling the name "Basil" was "too English".[7] The re-titling of the film proved to be unpopular with the filmmakers where animator Ed Gombert wrote a satirical interoffice memo, allegedly by studio executive Peter Schneider, which gave preceding Disney films generic titles such as Seven Little Men Help a Girl, The Wonderful Elephant Who Could Really Fly, The Little Deer Who Grew Up, The Girl with the See-through Shoes, Two Dogs Fall in Love, Puppies Taken Away, and A Boy, a Bear and a Big Black Cat.[8][9] These generic titles would later become a category on Jeopardy!.[10]
What else should it be called? Not everything has to be intellectual. This is about a guy who throws a mega office Christmas party that goes out of control. Should it be called Laugh Hard just because it's a comedy set in an office building? Speck & Gordon made a movie about male figure skaters called Blades of Glory, which isn't on-the-nose, and there are probably tons more movies with titles that aren't on-the-nose. But sometimes, on-the-nose just works, like it does in this case IMHO. Remember the working title for American Pie? "Unfinished Teenage Sex Comedy Which Can Be Made for Under $10 Million That Studio Readers Will Most Likely Hate but I Think You Will Love". They should have stuck with that because American Pie is so on-the-nose because a guy f*#k$ an American pie in the movie!
Alien
shareAlien
One Flew Over The Cuckoo's Nest
share