It'll be Valentine's Day and sadly this isn't being shown

Like so many others,I missed out on seeing the Lost Valentine film w/Betty White.Since it's a valentine movie,I can't understand why CBS or even Hallmark isn't showing it again.If you check Hallmark's programming schedule,very little on their stations are Hallmark related programs.Reruns of Lucy,etc.are ok,but imo don't fit in on a Hallmark Channel.And forget paying an arm and a leg for the dvd at the Hallmark store.Look on ebay and it's been going for big $$$!I understand that this is a very critically acclaimed film and if so,it's definitely deserving of an encore presentation.AMC and other movie stations show some of their films 5 or 6 times a month,so what's wrong w/multiple showings of this film,esp.since it's so highly praised.