3 minutes of screen time..
When I watch a film with or about a creature, I usually like to actually see said creature. So much hate for lazy over rated movies like this.
shareIt seems to be seen as "cool" to withhold the "reveal" until late in the movie. Like you, I find this practice irritating (See also Cloverfield). It can only disappoint you when they build it up so much.
No Guru, No Method, No Teacher.