Oh so VOD was a strategy not b/c Frank was a FLOP???lol...
http://www.indiewire.com/article/frank-starring-michael-fassbender-in- a-mask-hits-vod-early-heres-why-20140905. Here's another of the old "I just think the audience is getting more selective" excuses to justify why FRANK, Fassbender's big comedy that seems nonsensical and disjointed and nails across the chalkboard annoying, has not gotten a lot of public attention and $$$$ patronage.
He went on Colbert and did the talk show circuit. The director had people wear masks in the film festival audiences. This was supposed to be the GIMMICKY GIMMICK to end all brilliance in the world. What happened???? He's a huge star. Don't people just want the honor of staring at such a glorious mortal God wearing a trash can on his head for 2 hours????
Leave it to Fassbender's PR team to try to spin it like the lack of wide success was by intentional design and just an innovative approach to film making and distribution.
Blair witch was that. Frank is just a flop. So pretentious..... And the guy says that they have this movie with the biggest star EVER. Like he's a deer in headlights trying to figure out why this hasn't gone global like the Macarena. Well, because the trailer sucks. The concept sucks. It looks nonsensical from the trailer. With mediocre acting, bad jokes, and a dumb hipster story line. That's why....duh....notice Fassbender is hiding? Hahaha hahaha hahaha....
Lena
Above intended as free speech opinion written with pseudonym internet moniker w/o malice share