For those that hate s.mouse! ...
... I think that's the point. We're supposed to hate the the arrogant, untalented, spoiled, overly flashy and entitled behavior of some "rap superstars" of America (think of any flash-in-the-pan rapper shown on "Cribs" in the early 2000s). Being American myself, I know I hate the s.mouses of the music world! Lilley does an amazing job of nailing the ridiculous behavior and songs completely lacking in relevance.
Does anyone else think this character is at least partially based on Sisqo, of "The Thong Song" fame?!?!?!