I'm no lighting expert, but I'll give it a shot.
Anything Lowell is going to be solid. Expensive, but worth it. The hardcases their lights come in can be dropped off buildings and they'll keep your lights safe.
I'd suggest a good supply of 250's, 650's, 1k's, barn doors, black flags, 4 bank kinoflo's, diffusion...lots of it. Reflectors...silver, gold, and flat white. C-stands...a lot of these. Door clamps. Soft box fluorescent lights are nice.
Also, it all depends on what kind of piece you're shooting, as well as the mood you're attempting to portray. Comedies dump light EVERYWHERE. Dramas go for more characteristic and realistic light, so anything soft that falls off nicely will accent your performers. Horror stuff, I've noticed, uses a lot of hard lighting. Where things can fall into darkness really quickly.
But again, I'm not an expert. Hire a director of photographer. Please for the sake of all things film. And if they don't have/know what a light meter is...RUN. AWAY. FAST.
Like Crazy has subtle soft lighting that I just love. It's warm and really plays to the content extremely well. You don't need to have complex lighting...just make sure the setups that you do choose...you get them right...every time. With good lighting, a solid sound person, and a good camera op...you'll be producing pro looking stuff in no time. Good luck.
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