this isnt going to make any money.
why didnt they go straight to dvd?
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MovieChat Forums > For Greater Glory: The True Story of Cristiada (2012) Discussion > this isnt going to make any money.
It depends who they're aiming the film at. That could be anyone from the Mexican-American community, to Catholics, to religion-oriented groups.
Obviously its not going to bring in The Dark Knight-type returns.
But, at best, it may make back its production costs.
That its in English shows that they aim to at least make some kind of in-roads in the American market, pending their finding a distributor.
For all we know it may end up like John Sayles' Amigo, a historical flick set during the American occupation of the Philippines after the Spanish-American War. Sayles couldn't find a distributor with a wide-enough reach so he's basically touring college campuses & the like with a cut of his film.
At least the film won't be limited via language like the film 1911 about the Chinese Revolution. Though, in that case, not only is the film in Mandarin, Westerners are portrayed in a cartoony, one-dimensional 'capitalist' way. lol, the only way I knew it was even out there was when I saw it at the local 'capitalist' Walmart!
Alas, for $20!
ooh those capitalists!
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Actually, First week's receipts in Mexico were second only to the Avengers.
shareI think you'll be surprised by how well it does against its $12,000,000 budget. They've been pretty savvy at how they've marketed it and to whom.
shareAnd when looking at that don't forget to consider that a) the studio only makes about 1/2 of box office receipts and b) you have to add the marketing budget to the production costs. They seem to be running a lot of ads so the marketing costs could rival the production costs. In that case, they would have to gross $48 million just to break even.
By the way, the movie has been generally panned by critics for its craftsmanship, even by those critics that praise its theme and intent.
And when looking at that don't forget to consider that a) the studio only makes about 1/2 of box office receipts
Studios keep the lion's share of the profits (sometimes as much as 90%) during opening week, with their share tapering down with each passing week. A 50-50 split with the exhibitor generally only occurs in the latter weeks of a film's run, when ticket sales are lowest anyway.
They seem to be running a lot of ads so the marketing costs could rival the production costs.
I'm not sure what you're basing a $12 million marketing budget on, which is enormous for an independent film like this one. The television spots have been airing predominantly on History, H2, and cable news channels, and its online campaign has been targeted at niche religious and conservative, rather than large general interest, web sites. It has not been an expensive ad campaign by any stretch.
In that case, they would have to gross $48 million just to break even.
Nope. See above. Films also generate additional revenue from DVD/Blu Ray, Netflix, VOD, premium cable licensing, and cable/broadcast licensing.
Prior to its domestic opening, the film had already earned $4 million in Mexico.
If it hits $12 million during its domestic run, it's a lock to be a profitable picture when all revenue is accounted for. Its box office challenge is that it had a fairly small release, opening only in about 800 theaters. If it does $3-4 million this weekend, that would augur well. share
Looks like the box office take for the weekend is 1.8 million. Still it made it in to the top 10. Not bad for an independent film.
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