500 000 retweets ? !?
Apparently the trailer was released but the producers asked fans to retweet the trailer to gauge fan response. Not only is this publicity on the cheap but there hasn't been nearly the required amount of retweets to serve it's purpose...probably will fall before it takes off. It's clearly trying to replicate the Twilight phenomena but it won't even touch it much like other YA books turned movies like The Hunger Games which lost interest and box office takings by the last 2 movies whereas Twilight went from strength to strength commercially ending on a huge high...don't think this is in the same league at all.
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