It got nothing but good reviews before it's initial release. Could it have been a marketing issue? It was only revealed around 8 weeks before release date. I even spoke to horror fanatics who had no idea it was coming out.
I at least thought it would surpass Blair Witch 2 box office but not looking likely.
Every advanced review I read by non-shills (ie, bloody-disgusting, etc) panned it.
shareHere I go again.
Here's why it's not considered a success:
The 5 million dollar budget was just for production. There's a lot of other costs associated with a film other than that figure. Example; TBWP had a production budget of 60k. However, after all others costs are accounted for it was more around the 500k-750k mark, I feel it would be fair to assume that this film actually cost around 10 million.
As for the box office, the studios only see about half of the return, sometimes less in foreign markets.
If you don't know these things you'd look at the 28 million box office and say "Well, this movie made it's budget back 6 times over!". The reality is that right now it has an approximate return of 14 million on an estimated cost of 10 million. While it certainly broke even, I imagine it was a disappointing return for the studio.
Not to mention that due to poor word of mouth, it's probably not going to do well in home sales, which is where the real money is because it's nearly all profit.
shareI feel it would be fair to assume that this film actually cost around 10 million.
Regardless of what the budget was and how many times the budget it made, it was a small budget and this movie didn't do very well at all in the overall scheme of things. No one wanted to make 20 million on a 5 million dollar budget, they wanted to chase the 140 million that the original film made (250 when you figure in international) almost 20 years ago, but it didn't even make as much as the sequel that killed the franchise in its tracks back in 2000. While you can say the movie is profitable, it is in no way a hit.
Child of the Eighties.
Man of the Nineties.
Man-Child of the Twenty-First Century.
I didn't say it was a hit. I said it was a mathematical success.
shareBloody-Disgusting will give a crapfest movie a glowing review for a few dollars.
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"I'm not used to being out in months that don't begin with 'O'."
-The Ringmaster, Dark Harbor