"You have to see this on the BIGGEST screen!" hype was nothing more than PR?
Let's be serious, most of this movie is people just talking to each other, and no "IMAX experience" is going to change that. In my opinion, the "watch it on the biggest screen" hype as a marketing gimmick to make people thing the A-bomb explosion stuff as going to be a much bigger part of the movie than it ended up being.
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