The Daily Wire's Matt Walsh says you're hating it for the wrong reason

I DON'T HATE IT...QUITE THE OPPOSITE...I LOVED IT...BIG AND BRIGHT...COLORFUL AND FUNNY...BARBIE ROCKS!

I hated it because it proves the general public is full of morons. There are women out there who broke up with their boyfriends simply for not liking the movie. That's sick.
Also the only real actor in the movie Ryan Gosling got an Oscar nomination and the movie's fan hates him for it. It proves they are nothing more than penis hating lunatics.

I don't know who Matt Walsh is, but pointing out that -- hey -- this Mattel-funded movie about one of their products is actually, y'know, kinda just a two hour toy commercial is the kind of radical insight most of us might've had when we were twelve and trying to sound like proper grown-ups.

'I mean, you know their main business is, like, selling Barbie dolls, right?'

Yeah. We were ahead of you.

See also: all the folk on Twitter and in think-pieces saying 'it's not really subversive. If you want to see subversive, you should check out Funeral Parade of Roses (or whatever it might be).

That's not smart. What is smart, however, is to look at it within the context of its being a two hour toy commercial that cost upwards of $150m to make.

And in that context, it is kind of subversive in a number of ways. I'm not sure I've seen another blockbuster -- outside perhaps of the work of Paul Verhoeven -- with so many levels of irony going on.

Above all, it's a blast.

This is not an accurate representation of his opinion. He was talking about how it’s not Oscar-worthy material. He often values serious down-to-earth cinema with actual character and depth. He, likewise, would probably lambast Star Wars and Transformers for the same reason. I mean, maybe, acknowledge them for Visual Effects and so forth. The Barbie crew think director, Gerwig should just automatically be given nominations for directing. And Robbie? Hasn’t she done much more significant work? If you give her an Oscar for Barbie then she’ll do nothing but sequels for a decade and the public will expect it!

Mattel said Barbie sales didn’t increase which is why they don’t want a sequel.

Movies being Toy Commercials is nothing new. Just look at all of the Transformers movies and Batman & Robin was made with the idea to sell toys.