Like some others above, I've never heard of bridesmaids not paying for their dresses (most of which are some colour or design they'd never wear again either).
Similarly I've never heard of the Best Man/groomsmen/ushers not paying for their tux/suit rentals (though admittedly it's usually a rental for them and not a purchase but it's still not that cheap).
As for the price, well it's all relative. If someone is having a $10-20k wedding then yeah it's not going to be an $800 bridesmaid dress. However if it's a $60-80k wedding? I don't think the bridesmaids are going to be wearing $100 dresses, lol.
By the time most people get married most of their friends are in the same/similar income range as them, so asking them to buy a dress that's priced along with the rest of the wedding is pretty much par for the course. As someone else mentioned above, some people turn down/decline the request to be a bridesmaid/usher for this reason. Otherwise if a couple getting married knows one or some of the people in their party can't afford it, they have the option to "subsidise" them buy either paying for part or all of their dress. When I attended a wedding I had to take a flight to, stay in a hotel for, and rent a tux being in the wedding party, my friends getting married paid for part of my hotel stay, which was nice (I didn't even ask but I'm sure they understood it cost a lot of money for me to be there).
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