MovieChat Forums > The Apparition (2012) Discussion > IT'S A FLOP!

IT'S A FLOP!

posted 13 years ago by Rebel_With_A_Cause_94
8 replies | jump to latest

$1,175,000 For Friday!

Lets hope this puts a stop to the trend of cash grab PG-13 horror movies and get some actual quality horror movies back into theaters

[–] FirstBlood1982 13 years ago

It also had the second highest per theater average of any movie playing right now.

To call a movie a "flop" you really need to consider how much it was promoted and how many theaters it was playing in.

It's only on 800 screens and new movies playing on over 2,0000 screens didn't make much more.

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[–] Apollo_v3 12 years ago

To call a movie a "flop" you really need to consider how much it was promoted and how many theaters it was playing in.

No.

Why? Cause a movie's 'flop' status is determined only by how much it makes against how much it cost.

Apparition's production budget was $17M. To merely break even, a movie needs to make roughly twice its production budget (on avg.), which in this case would be $34M. It's tracking at $3M for the weekend. Barring some sort of miraculous increase in ticket sales, it won't be getting anywhere close to breaking even. It'll be a financial loss, and hence, a 'flop'.

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[–] Psychological_Gold 13 years ago

Sadly, PG-13 horror isn't going away. Both Insidious and The Woman in Black made tidy profits--so expect to see more, and not less.

[–] red_rackham_77 13 years ago

Of course it is a flop, too bad for the actors, why they are doing it? I have no idea but they could do better.

[–] painbros22 12 years ago

Pretty huge flop really. 3.5 million for the weekend and it will be gone by next week. Whoever invested 17 million in it is currently drinking large amounts of vodka. But still they have to be proud that it got 0% on RT, perhaps they can put that on the DVD case.

[–] nikkireeder 12 years ago

According to Box Office Mojo, "With the unusually-low theater count and a practically non-existent marketing effort, it's clear Warner Bros. was trying to bury this movie, and they appear to have succeeded."

Didn't Ashley Greene promote this movie on Jimmy Kimmel and Good Morning America?
Anyhow, the plot is so trite and stupid. It's just a waste of money.

[–] luvlex1017 12 years ago

I didn't even know it had been released...Someone said it came out a couple of months ago, so I came here to check.

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[–] DarkBlueChris555 12 years ago

Although The Apparition is hardly a great film, it would appear that a major reason for it being a box office disaster is the fall out between Warner Bros and Joel Silver. Warner Bros didn't bother to market this film on the usual level they would have with a film with a $17 million budget; in fact they did the minimum amount of marketing they could possibly do. To my knowledge it hasn't even reached UK shores yet, and when it does will almost certainly do straight to DVD.

Because Dark Castle Entertainment has effectively left the Warner Bros camp, Warner decided to basically bury this movie, possibly to annoy Silver.

I'm not defending this movie because it's basically seen it all before nonsense, but it would appear it's been a victim of Silver and Warner Bros rather public and unamicable break up.

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