Revenge can be sweet, but it's a case by case thing. It depends on the individual person being targeted for revenge, the misdeeds that need to be answered for, the type of revenge, and the consequences of that revenge. For example, The Bride in Kill Bill or Cady Heron in Mean Girls, they got some SWEEEEET satisfaction!!!
In the case of You Again, our heroine, Marni found her revenge (overdone or not) on former high school nemesis, Joanna to be empty and hollow. Joanna was a despicable person in her teenage years - a Queen Bee and bully who would have deserved her comeuppance...back THEN. But this is now, and Marni did not get her expected satisfaction because the target of her revenge basically no longer exists. Plus it damaged her relationship with her brother and parents.
Joanna is not the conventional movie villain/antagonist. She is a very flawed human being, but she is not a psychopath or close to being one. If she was, the audience would have been rooting for Marni to the end, and not be left so confused and conflicted. After all, another rehash of the classic good girl vs. bad girl catfight - what could be more simple or satisfying? Many people wanted to see the bad girl get punished, and were disappointed when that expectation was not trully fulfilled. Joanna outgrew the bad girl persona (the death of her parents was a factor), and came to regret the hurt she caused others. So why doesn't she just acknowledge knowing Marni in the first place, and give the heart felt apology she wanted? Well, people often deal with guilt by using the psychological defence mechanisms of denial and sublimation. Joanna tried to erase her troubled past by pretending it never happened, so she can start over again as a new person. She tried to establish a fresh new relationship with Marni, like strangers meeting for the first time. She became a nurse and got involved in charity work to help others. In contrast, Marni outgrew her meek persona, and became a strong, successful woman climbing the corporate ladder. Both women tried to distance themselves from the persons they once were.
"When I'm good, I'm GOOD. When I'm bad, I'm BETTER."
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