My dude I'm just comparing the two from the source the OP provided, Civil War is much lower in the shaded area than Suicide squad, which according to the site means less legs.
Did worse according to every source. Of course, that's not to say that this movie had particularly good legs either, but there have been a good chunk of blockbuster movies with worse legs, one of them being BvS.
By all accounds, Winter Soldier had GREAT legs. Slightly over 90mil opening weekend and ended up with slightly under 260mil final. That is close to a 3.0 multiplier, which is fantastic.
Get busy livin' or get busy dyin'... ...That's god damn right.
Looking at this site has been pretty interesting. I found out that Civil War, basically an Avengers movie, had worse 'legs' than SS and MoS and Age of Ultron had very similar 'legs' to these 2 movies. The first Avengers held better but didn't even reach the middle of the shaded area that indicates good 'legs'. This is a bit of a surprise to me because I totally bought the narrative about Marvel movies having great 'legs' at the box office. In actuality, MoS and SS compare favorably to most of their movies and are better than Civil War. It would seem that movies of this kind, with some exceptions, generally don't have really good 'legs'.
Just an additional edit: With more research I find that Winter Soldier, while a little better than MoS and SS, did not even come close to the halfway mark on this shaded area. The Dark Knight is similar to GotG at about the halfway mark of the shaded area. Plan?...There ain't no plan!!
This isn't particularly surprising news. Summer blockbuster films are notoriously front-loaded. Even films like Captain America Civil War and Jurassic World which largely met their expectations fall on the lower end of spectrum for "legs". As this graph is an aggregate of all films in the last 5 years it also includes films that began with limited release before expanding to a full theatrical release as well as films that were sleeper hits and act as outliers. So new flash, summer blockbusters don't tend to have good legs when compared to the rest of the market. This is not a new revelation.
Thanks for the news flash Walter Cronkite. Yes, I know movies like this are front loaded but I hadn't realized how average to poor the 'legs' on Marvel movies were. Many on this board try to act like they have extremely good legs and I was somewhat jokingly pointing out that these movies tend not to have excellent 'legs'.
I don't know if I would characterize them as having "poor legs" as that implies that the films have under-performed their designed revenue arc. Blockbusters largely benefit from lower multipliers. It benefits them to front load ticket sales in the first two weeks as most distribution deals with theater chains are far more heavily weighed towards the Studios in the first few weeks. The longer a film is theaters, the smaller the Studio's cut from the weekly ticket sales. So, it actually benefits films like Captain America to generate as much of their total gross as possible in the first three weeks.
I can see the logic in that. However, I was surprised after hearing a lot about MoS's poor 'legs' and how great Marvel's holds were that it and SS actually compare pretty favorably to most of their movies. Civil War especially surprised me at how poor its 'legs' were. I had never really done the numbers on it.
It benefits them to front load ticket sales in the first two weeks as most distribution deals with theater chains are far more heavily weighed towards the Studios in the first few weeks. The longer a film is theaters, the smaller the Studio's cut from the weekly ticket sales.
This hasn't been the case for more than 10 years. Movie chains were filing for bankruptcy in the early 2000s because of the system and film splits are now negotiated for a flat rate before release.
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But ST Beyond was a flop. And this is one of the flaws of the entire argument about "legs" and Suicide Squad. It doesn't fit a lot of big box office action/comic book movies. Films which have big opening weekends can have box office that slows down quite a bit over time. That doesn't necessarily mean that these films have bad "legs". They could have just made a lot of money in the beginning.
But that's a small film that only made about $88 million total.
* By The Numbers is making apples and oranges comparisons. All these supposed CBM bad legs movies have made much more money week by week than many supposed good legs movies.
A proper comparison is to look at big budget comic book films and other comparable comic book movies. When doing that, Suicide Squad has done pretty well and has done much better than several films week by week such as X-Men Apocalypse.