How does that make it harder when literally all you have to do is type the dude's name and you get a bunch of search results?
I also don't get the issue. Alfred Hitchcock did it all the time too. Are you going to insist that HE was a bad film-maker himself?
It's not narcissism, plenty of authors do it too. It creates name recognition, it places ownership over the film, if you're not a film-enthusiast of any sort, you may see it as a mark of quality if you find you enjoy movies with the name on it.
This seems like such an insignificant thing to take umbrage with.
Rest in Peaceful Oblivion, Christopher Hitchens. April 13, 1949 - December 15, 2011
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