The Title Killed It
Was driving by the theatre today and saw "The Cold Light of Day" on the marquee. My first thought was, oh that sounds like an interesting indie drama. Once I looked the title up, I realize I had seen the trailer before only couldn't recall the title.
It's a terrible title for the subject, and to make matters worse I've never even seen a TV spot. No one is going to remember to see this, and generally speaking these bean counters who appear to run the show in Hollywood these days need to get wise to their own tactics and select titles which blatantly correspond of the marketed plot.
My video review of The Expendables 2:
http://youtu.be/lbsrVHH-0nU