On Demand before it's in theaters?
Why would they do that?
share[deleted]
Because it will only be in limited release in April. People who aren't near places that show lim release films can watch it on demand/spread word of mouth, etc
shareWell, I don't think it's necessarily b/c it's a trainwreck -- that's just more and more the distribution model these days for very small films.
And FWIW, this review says it's already available V-O-D, Amazon, Xbox Live, etcetera ... many more platforms ---> http://www.shockya.com/news/2011/04/07/ceremony-movie-review/